Build-A-Bear Workshop(R) Featured in McDonald's(R) Happy Meal(R) and Mighty Kids Meals; ''Summer of Happy Meal Fun'' Series Includes First-Ever Plush Collection with Removable Clothing
ST. LOUIS--(BUSINESS WIRE)--May 10, 2006--Build-A-Bear Workshop(R)
(NYSE: BBW) announces a special McDonald's(R) Happy Meal and Mighty
Kids(R) Meal partnership. This unique partnership creates the
first-ever Happy Meal plush collection to feature removable,
mix-and-match clothing and will be available at participating
McDonald's restaurants May 12 through June 8, while supplies last.
Guests purchasing a Happy Meal will receive a Build-A-Bear Workshop
mini stuffed animal friend in their Happy Meal box, which is designed
to resemble a Cub Condo(R) carrying case.
"We are beary excited to be a part of McDonald's summer Happy
Meals," said Maxine Clark, Build-A-Bear Workshop Founder and Chief
Executive Bear. "We look forward to reaching new Guests and sharing
the Build-A-Bear Workshop interactive experience with kids and
During the program, Guests will have the opportunity to collect 16
different Build-A-Bear Workshop mini stuffed animal friends,
showcasing four new friends each week. Each of the furry friends comes
complete with a Build-A-Bear Workshop trademark heart inside and one
of two different outfits, ranging from ballerinas and cheerleaders to
firefighters and soccer players - a perfect furry friend to enhance
"McDonald's is proud to partner with Build-A-Bear Workshop for its
'Summer of Happy Meal Fun' line-up," said Kathy Pyle, director, kids
and family marketing, McDonald's USA, LLC. "Together with Build-A-Bear
Workshop, we're able to take the toy experience to a whole new level,
offering kids and families endless opportunities for playtime fun."
Build-A-Bear Workshop mini stuffed animal friends will be
available at participating restaurants while supplies last.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers
an interactive make-your-own stuffed animal retail-entertainment
experience. Founded in St. Louis in 1997, the company currently
operates more than 240 stores in the United States, Canada and the
United Kingdom. The addition of franchise stores in Europe, Asia and
Australia make Build-A-Bear Workshop the leader in interactive retail.
In November 2004, the company expanded the make-your-own concept from
stuffed animals to dolls with the opening of its first friends 2B
made(R) stores, where Guests can make their own doll friends. In April
2006, Build-A-Bear Workshop acquired The Bear Factory, a U.K.-based
stuffed animal retailer, and Amsbra, Ltd., the company's franchisee in
the U.K., adding company-owned stores in the United Kingdom and
Ireland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$362 million in fiscal 2005. For more information, call 888.560.BEAR
(2327) or visit the company's award-winning Web sites at
www.buildabear.com and www.friends2Bmade.com.
McDonald's USA, LLC, is the leading foodservice provider in the
United States serving a variety of wholesome foods made from quality
ingredients to millions of customers every day. More than 80 percent
of McDonald's 13,700 U.S. restaurants are independently owned and
operated by local franchisees. For more information about McDonald's
CONTACT: Build-A-Bear Workshop Inc., St. Louis
Katy Lachky, 314-423-8000 ext 5379 or 314-283-3122
Shawn Bertani, 314-423-8000 ext 5366 or 314-452-6391