BUILD-A-BEAR WORKSHOP® OPENS AT KALAHARI RESORTS & CONVENTIONS
Build-A-Bear® Brings More Fun to
Kalahari guests will delight in making customized furry friends to take home as a lasting reminder of their fun visit with the launch of the new Build-A-Bear Workshops. The new experience for guests is set to open at the end of May in all four locations. These Build-A-Bear Workshops are the latest in a series of new locations focused on theme park and tourist destinations.
"We love to bring the Build-A-Bear experience to places as fun and thrilling as Kalahari, and to provide guests the chance to create a furry friend as a keepsake of their visit to the resort," said
"Kalahari is thrilled to partner with Build-A-Bear and offer another memorable experience for our guests. Our resorts offer many fantastic family experiences through dining, entertainment, retail shops, and so much more. This is another opportunity for guests of all ages to capture and make more memories," said Kalahari Corporate Retail Director,
Build-A-Bear has strategically shifted its location strategy beyond traditional malls to include non-traditional, tourist and destination locations that now account for approximately 35% of all sites through a combination of corporately and partner-operated experience locations, in settings such as family-centric tourist areas, amusement parks and resorts—all places that families go to create memories.
The new Workshops in
At Build-A-Bear Workshop, kids—and kids at heart—make their way through a hands-on, interactive process to create their very own, personalized furry friends. Guests are supported by a
Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar experience locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on buildabear.com including its online "Bear-Builder", the animated "
About Kalahari Resorts & Conventions
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Jaime Ludwig, firstname.lastname@example.org; Jacobson/Rost for Kalahari Resorts, John Stumpff, email@example.com