Press Release
INTRODUCING HEARTBOX, A NEW WAY TO SEND A CUSTOMIZED GIFT WITH HEART AND HUGS
"HeartBox is being launched and was conceptualized as a new gifting initiative within Build-A-Bear's multi-dimensional product suite. Our brand has long been known for delivering wonderful experiences, creating special memories, and enhancing celebrations," said President and Chief Executive Officer of
"The launch of HeartBox is reflective of our ongoing evolution into the large and growing gifting category. This new introduction represents a natural strategic extension as it is estimated that well over one-third of Build-A-Bear's revenue is already related to birthdays or other gift-giving occasions. With HeartBox, Build-A-Bear expects to leverage our knowledge, trust and expertise of creating special memories to the growing tween, teen and adult consumer-base which now represents over 40% of sales. We also plan to support the HeartBox launch with enhanced digital marketing programs and recently expanded supply chain and fulfillment capabilities," concluded
There will initially be four boxes from the gifting experts at HeartBox. Each gift is carefully curated with heart to deliver a meaningful gift for many occasions. The Romantic at Heart Box is the perfect way to share some heartfelt wishes with a carefully curated gift box full of goodies, while the Little Bit of
More boxes will be added throughout the year for practically every gifting occasion to deliver thoughtful gifts with ease. Send a HeartBox today at giftheartbox.com!
Images can be found here.
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About Build-A-Bear®
Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.com including its online "Bear-Builder" as well as the new "
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SOURCE
Contact:pr@buildabear.com, 314-423-8000