UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                         TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                     Date of report (Date of earliest event
                             reported) July 27, 2006

                           Build-A-Bear Workshop, Inc.
                -------------------------------------------------
             (Exact Name of Registrant as Specified in Its Charter)

      Delaware                  001-32320                     43-1883836
- --------------------       -------------------        -------------------------
  (State or Other              (Commission                  (IRS Employer
  Jurisdiction of              File Number)              Identification No.)
   Incorporation)


        1954 Innerbelt Business Center Drive                        63114
                St. Louis, Missouri                           ------------------
- ----------------------------------------------------              (Zip Code)
      (Address of Principal Executive Offices)

                                 (314) 423-8000
                   ------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

     Check the  appropriate  box below if the Form 8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     |_| Written  communications  pursuant to Rule 425 under the  Securities Act
         (17 CFR 230.425)

     |_| Soliciting  material pursuant to Rule 14a-12 under the Exchange Act
         (17 CFR 240.14a-12)

     |_|  Pre-commencement  communications  pursuant to Rule 14d-2(b)  under the
          Exchange Act (17 CFR 240.14d-2(b))

     |_|  Pre-commencement  communications  pursuant to Rule 13e-4(c)  under the
          Exchange Act (17 CFR 240.13e-4(c))

Build-A-Bear Workshop, Inc. Reports Q1 F2005 Earnings 04.28.05 Page 2 of 4 Item 2.02. Results of Operations and Financial Condition. - ------------------------------------------------------------- On July 27, 2006, Build-A-Bear Workshop, Inc. (the "Company") issued a press release announcing, among other things, total revenue, net income, net retail sales, gross margin and diluted earnings per share for the second quarter of fiscal 2006. The press release also included expected earnings per diluted share for the full year of fiscal 2006. A copy of the press release is furnished as Exhibit 99.1 hereto and is incorporated by reference herein. The description of the press release contained herein is qualified in its entirety by the full text of such exhibit. This information furnished in this Item 2.02, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities and Exchange Act of 1934 (the "Exchange Act") or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing. In addition, this report (including Exhibit 99.1) shall not be deemed an admission as to the materiality of any information contained herein that is required to be disclosed solely as a requirement of this Item 2.02. Item 9.01 Financial Statements and Exhibits. - ------------------------------------------------ (d) Exhibits Exhibit Number Description of Exhibit - -------------- ---------------------- 99.1 Press Release dated July 27, 2006

SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. BUILD-A-BEAR WORKSHOP, INC. Date: July 27, 2006 By: /s/ Tina Klocke -------------------------------- Name: Tina Klocke Title: Chief Financial Bear, Secretary and Treasurer

EXHIBIT INDEX Exhibit Number Description of Exhibit - -------------- ---------------------- 99.1 Press Release dated July 27, 2006

                                                          Exhibit 99.1

Build-A-Bear Workshop, Inc. Reports Fiscal 2006 Second Quarter Results

    ST. LOUIS--(BUSINESS WIRE)--July 27, 2006--Build-A-Bear Workshop,
Inc. (NYSE: BBW):

    --  Earnings per diluted share were $0.15, including U.K.
        acquisition dilution of $0.15 and stock-based compensation
        expense of $0.02, vs. $0.17 in 2005.

    --  Company confirms previously announced guidance for 2006
        earnings at the low end of the $1.44 to $1.53 range. Guidance
        includes U.K. acquisition dilution of approximately $0.13,
        stock-based compensation expense of approximately $0.08 and
        distribution center transition cost of approximately $0.04.

    --  Company updates investors on strategic initiatives including
        U.K. acquisition integration and company-owned distribution
        center.

    Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive
entertainment retailer of customized stuffed animals, today announced
that total revenue for the fiscal 2006 second quarter (13 weeks ended
July 1, 2006) increased 27.1% to $93.7 million, compared to $73.7
million in the prior year's second quarter (13 weeks ended July 2,
2005).
    Fiscal 2006 second quarter results reflect the company's
acquisition of The Bear Factory Limited, a United Kingdom-based
stuffed animal retailer, and the acquisition of Amsbra, Ltd., its
franchisee in the U.K.
    Second quarter net income was $3.0 million or $0.15 per share.
These results, which include the impact of $0.15 per share for U.K.
acquisition dilution and $0.02 per share for stock-based compensation
expenses, compare to net income of $3.5 million, or $0.17 per diluted
share in last year's second quarter.
    "We are encouraged by our core North American earnings performance
this quarter and remain confident in our full year earnings outlook,"
said Chairman and Chief Executive Bear, Maxine Clark. "While our comp
store sales results in the second quarter did not meet our
expectations, our profitable business model, which includes strong and
consistent merchandise margins, profitable store operations and
disciplined expense control efforts, gives us confidence in our
ability to deliver earnings growth even in this difficult consumer
environment. We continue to make positive progress with our U.K. store
conversions, systems integration and marketing plans. I am also
pleased to report that we are on track with our Ohio distribution
center, and expect it to become fully operational in September. These
strategic initiatives are building blocks for the long term growth of
our business. We remain focused on managing our business for long term
growth and shareholder value."

    Fiscal 2006 Second Quarter

    Fiscal 2006 second quarter total revenue includes net retail sales
of $93.0 million, an increase of $19.7 million or 27.0% compared to
last year's second quarter. Net retail sales growth was driven by new
stores opened during the past twelve months in North America, U.K.
acquisition sales, and an increase in Internet sales of 32.3% to $1.7
million. Comparable store sales in North America declined 4.4%. Second
quarter total revenue also includes revenue from international
franchise fees and third-party licensing.
    The second quarter net income of $3.0 million reflects several
items directly related to the U.K. acquisition, including an operating
loss of $2.7 million, lost interest income and lost franchise revenue,
as well as, stock-based compensation expense of $0.8 million pretax
($0.4 million net of tax). As anticipated, retail gross margin rate
decreased to 43.9%, from 47.1% in the fiscal 2005 second quarter, due
to higher store occupancy costs in the U.K. Fiscal 2006 second quarter
results also reflect a higher effective tax rate compared to last year
resulting from the impact of the U.K. acquisition.
    During the 2006 second quarter, the company opened 14 new
Build-A-Bear Workshop(R) (BABW) retail stores in North America, as
planned, compared with opening 13 new BABW stores during the 2005
second quarter. In addition, the company opened two new friends 2B
made stores inside new BABW stores located in Riverside, Calif.
(Promenade at Temecula) and in Boston's historic Faneuil Hall. Also
during the quarter the company opened one new ballpark store at the
new Busch Stadium - home of the St. Louis Cardinals - in St. Louis and
reopened three ballpark stores in Philadelphia, Cincinnati and
Cleveland.
    Build-A-Bear Workshop stores at the end of the second quarter
totaled 205 in the United States and 11 in Canada (excluding ballpark
and zoo stores).

    U.K. Acquisition

    On April 3, 2006, the company announced that it had completed the
acquisitions of The Bear Factory Limited and Amsbra, Ltd. The company
ended the quarter with 40 stores in the U.K. and Ireland and is in the
process of converting and rebranding 25 Bear Factory stores. The
company began converting the Bear Factory stores to Build-A-Bear
Workshop stores in May and expects to complete the store conversions
in time for the 2006 holiday season.
    As previously disclosed, the company anticipates U.K. acquisition
dilution of approximately $0.10 -$0.12 per share in the fiscal 2006
third quarter (13 weeks ended September 30, 2006) and accretion of
approximately $0.11 - $0.15 per share in the fiscal 2006 fourth
quarter (13 weeks ended December 30, 2006).
    The company further expects the acquisition to be accretive to
earnings per share in fiscal 2007.

    International Franchising

    During the quarter international franchisees opened three new
international stores; international stores totaled 21 at the end of
the second quarter. The company recently signed a franchise agreement
to open Build-A-Bear Workshop stores in Russia. This agreement brings
the total number of international countries with franchise agreements
to 15.
    In fiscal 2006 the company expects international franchise fee
revenue to total approximately $3.0 million. International franchise
fee revenue excludes the company's U.K.-based stores which are now
reflected in retail sales following the acquisition of Amsbra, Ltd.

    Outlook

    The company also reaffirmed its previously disclosed guidance for
fiscal 2006 (52 weeks ended Dec. 30, 2006) earnings per share (EPS) to
be at the low end of the range of $1.44 - $1.53. This guidance
includes the anticipated U.K. acquisition dilution of approximately
$0.13 per diluted share, stock-based compensation expense of
approximately $0.08 per diluted share ($2.7 million pretax, $1.6
million net of tax) and distribution center transition costs of
approximately $0.04 per diluted share ($1.4 million pretax, $0.8
million net of tax). The company expects fiscal 2006 North American
comparable store sales will be in the flat to negative low single
digit range.
    The guidance also assumes that earnings per diluted share for the
third quarter will be between $0.09 - $0.12, which includes U.K.
acquisition dilution of approximately $0.10-$0.12 per diluted share,
stock-based compensation expense of approximately $0.02 per diluted
share, and distribution center transition costs of $0.04 per diluted
share. North American comp store sales in the fiscal 2006 third
quarter are expected to decline in the mid-single digit range, while
fourth quarter North American comparable store sales are expected to
be in the flat to negative low single digit range.
    In North America, Build-A-Bear Workshop expects to open a total of
31 new BABW stores and four new friends 2B made stores, one that will
be separate from BABW stores, in fiscal 2006. In the U.K., the company
plans to open approximately three new Build-A-Bear Workshop stores in
fiscal 2006; we expect international franchisees to open 10 to 12 new
stores.
    Ten new North America BABW stores are planned to open in the third
quarter, compared with opening seven new BABW stores during the 2005
third quarter.

    Today's Conference Call Webcast

    Today at 8:30 a.m. EST, Build-A-Bear Workshop(R) will host a live
audio webcast of its discussion with the investment community
regarding the company's fiscal 2006 second quarter results. The
webcast can be accessed at http://ir.buildabear.com. Following the
live discussion, a replay of the webcast will be available until the
next quarterly conference call.

    About Build-A-Bear Workshop, Inc.

    Build-A-Bear Workshop, Inc. is the only global company that offers
an interactive make-your-own stuffed animal retail-entertainment
experience. Founded in St. Louis in 1997, the company currently
operates more than 255 stores in the United States, Canada, the United
Kingdom and Ireland. The addition of franchise stores in Europe, Asia
and Australia make Build-A-Bear Workshop the leader in interactive
retail. In November 2004, the company expanded the make-your-own
concept from stuffed animals to dolls with the opening of its first
friends 2B made(R) stores, where Guests can make their own doll
friends. In April 2006, Build-A-Bear Workshop acquired The Bear
Factory Limited and Amsbra, Ltd. adding company-owned stores in the
United Kingdom and Ireland. Build-A-Bear Workshop (NYSE: BBW) posted
total revenue of $362 million in fiscal 2005. For more information,
call 888.560.BEAR (2327) or visit the company's award-winning Web
sites at www.buildabear.com and www.friends2bmade.com.

    Forward-Looking Statements

    This press release contains "forward-looking statements" (within
the meaning of the federal securities laws) which represent the
Build-A-Bear Workshop's expectations or beliefs with respect to future
events. These forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially
from those anticipated. Those factors include, without limitation: we
may not realize some of the expected benefits of the acquisition of
Amsbra and The Bear Factory; we may be unable to generate comparable
store sales growth; our marketing initiatives may not generate
sufficient brand awareness and sales; we may be unable to effectively
manage our international franchises or comply with changing laws
relating thereto; we may be unable to generate demand for our retail
experience, or to respond to consumer preferences; customer mall
traffic may decrease, as a result of various factors, including a
reduction of consumer confidence because of terrorism or war; general
economic conditions may worsen; our market share could be adversely
affected by competitors; we may lose key personnel, or be unable to
hire qualified additional personnel; vendor deliveries may be
disrupted; the availability and costs of our products could be
impacted by international manufacturing and trade issues; our
warehousing and distribution vendors may perform poorly; we may fail
to protect our intellectual property and may have infringement,
misappropriation or other disputes or litigation with third parties;
we may be unable to open new stores, renew or replace our store
leases, enter into leases for new stores on favorable terms, or
continue to comply with our current leases; we may experience
communications or information systems failures; we may suffer negative
publicity or be sued due to alleged violations of labor laws, employee
regulations or unethical practices, either by the Company or its
merchandise manufacturers; and we may violate or be accused of
violating privacy or security laws by reason of improperly obtaining
or failing to adequately protect Guest information. These and other
applicable risks, cautionary statements and factors that could cause
actual results to differ from the Company's forward-looking statements
are included in the Company's filings with the SEC, including as
described in the Company's annual report on Form 10-K for the fiscal
year ended December 31, 2005. The Company undertakes no obligation to
update or revise any forward- looking statements to reflect subsequent
events or circumstances even if experience or future changes make it
clear that any projected results expressed or implied therein will not
be realized.


             BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
      Unaudited Condensed Consolidated Statements of Operations
       (dollars in thousands, except share and per share data)

                              13 Weeks    % of     13 Weeks    % of
                               Ended      Total     Ended      Total
                              July 1,    Revenues  July 2,    Revenues
                               2006       (1)       2005       (1)
                             ----------- -------- ----------- --------
Revenues:
   Net retail sales         $    92,962    99.3  $    73,279     99.4
   Franchise fees                   636     0.7          334      0.5
   Licensing revenue                 59     0.1           86      0.1
                             ----------- -------  ----------- --------
      Total revenues             93,656   100.0       73,699    100.0
                             ----------- -------  ----------- --------
Costs and expenses:
   Cost of merchandise sold      52,190    56.1       38,778     52.9
   Selling, general and
    administrative               34,783    37.1       27,728     37.6
   Store preopening               1,582     1.7        1,929      2.6
   Interest expense
    (income), net                  (299)   (0.3)        (378)    (0.5)
                             ----------- -------  ----------- --------
      Total costs and
       expenses                  88,256    94.2       68,057     92.3
                             ----------- -------  ----------- --------
      Income before income
       taxes                      5,400     5.8        5,642      7.7
Income tax expense                2,402     2.6        2,147      2.9
                             ----------- -------  ----------- --------
      Net income            $     2,999     3.2  $     3,495      4.7
                             ===========          ===========

Earnings per common share:
   Basic                    $      0.15          $      0.18
                             ===========          ===========
   Diluted                  $      0.15          $      0.17
                             ===========          ===========
Shares used in computing
 common per share amounts:
   Basic                     20,152,761           19,801,598
   Diluted                   20,425,749           20,223,601

(1)  Selected statement of operations data expressed as a percentage
 of total revenues, except cost of merchandise sold which is expressed
 as a percentage of net retail sales. Percentages will not total due
 to cost of merchandise sold being expressed as a percentage of net
 retail sales and rounding.



         BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
  Unaudited Condensed Consolidated Statements of Operations
   (dollars in thousands, except share and per share data)

                                           % of                 % of
                                26 Weeks    Total   26 Weeks    Total
                                Ended July Revenue  Ended July Revenue
                                 1, 2006     (1)     2, 2005     (1)
                               ----------- ------- ----------- -------
Revenues:
  Net retail sales            $   190,692   99.2  $   159,002    99.5
  Franchise fees                    1,326    0.7          640     0.4
  Licensing revenue                   270    0.1          116     0.1
                               ----------- ------  ----------- -------
    Total revenues                192,287  100.0      159,758   100.0
                               ----------- ------  ----------- -------
Costs and expenses:
  Cost of merchandise sold        102,050   53.5       81,175    51.1
  Selling, general and
   administrative                  70,234   36.5       57,573    36.0
  Store preopening                  2,197    1.1        3,117     2.0
  Interest expense (income),
   net                             (1,165)  -0.6         (746)   -0.5
                               ----------- ------  ----------- -------
    Total costs and expenses      173,316   90.1      141,119    88.3
                               ----------- ------  ----------- -------
    Income before income taxes     18,971    9.9       18,639    11.7
Income tax expense                  7,627    4.0        7,176     4.5
                               ----------- ------  ----------- -------
    Net income                     11,345    5.9       11,463     7.2

Earnings per common share:
  Basic                       $      0.56         $      0.59
                               ===========         ===========
  Diluted                     $      0.56         $      0.57
                               ===========         ===========
Shares used in computing
 common per share amounts:
  Basic                        20,115,818          19,538,111
  Diluted                      20,413,563          20,173,764

(1)  Selected statement of operations data expressed as a percentage
 of total revenues, except cost of merchandise sold which is expressed
 as a percentage of net retail sales. Percentages will not total due
 to cost of merchandise sold being expressed as a percentage of net
 retail sales and rounding.



             BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
            Unaudited Condensed Consolidated Balance Sheets
        (dollars in thousands, except share and per share data)

                                                July 1    December 31,
                                                 2006         2005
                                              -----------  -----------
                   ASSETS
 Current assets:
    Cash and cash equivalents                $    10,554  $    90,950
    Inventories                                   48,029       40,157
    Receivables                                   10,781        6,629
    Prepaid expenses and other current assets     14,174        6,839
    Deferred tax assets                            3,636        3,232
                                              -----------  -----------
       Total current assets                       87,174      147,807

 Property and equipment, net                     117,504       89,973
 Note receivable from franchisee                       -        4,518
 Goodwill                                         31,074            -
 Other intangible assets, net                      3,301        1,454
 Other assets, net                                 3,715        2,356
                                              -----------  -----------
 Total Assets                                $   242,768  $   246,108
                                              ===========  ===========

         LIABILITIES AND STOCKHOLDERS' EQUITY
 Current liabilities:
    Accounts payable                         $    31,069  $    34,996
    Accrued expenses                               5,712       15,792
    Gift cards and customer deposits              15,201       22,865
    Deferred revenue                               8,362        7,508
                                              -----------  -----------
       Total current liabilities                  60,343       81,161
                                              -----------  -----------

 Deferred franchise revenue                        2,764        2,306
 Deferred rent                                    34,399       30,687
 Other liabilities                                   529          586
 Deferred tax liabilities                            426        1,011

 Stockholders' equity:
    Common stock, par value $0.01 per share          205          201
    Additional paid-in capital                    86,595       85,259
    Other comprehensive income                       (98)           -
    Retained earnings                             57,759       46,700
    Notes receivable from officers                  (154)        (151)
    Unearned compensation                              -       (1,652)
                                              -----------  -----------
       Total stockholders' equity                144,307      130,357
                                              -----------  -----------
 Total Liabilities and Stockholders' Equity  $   242,768  $   246,108
                                              ===========  ===========



             BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
              Unaudited Selected Financial and Store Data
            (dollars in thousands, except square foot data)

                                  13 Weeks 13 Weeks  26 Weeks 26 Weeks
                                   Ended    Ended     Ended    Ended
                                  July 1,  July 2,   July 1,  July 2,
                                   2006     2005      2006     2005
                                  -------- --------  -------- --------

Other financial data:
   Gross margin ($) (1)          $ 40,772   34,501  $ 88,642   77,827
   Gross Margin (%) (1)              43.9%    47.1%     46.5%    48.9%
   Capital expenditures          $ 21,416   10,590  $ 31,082   16,091
   Depreciation and amortization $  5,801    4,352  $ 10,583    8,517


Store data (2):
   Number of stores at end of
    period                            256      186       256      186
   Store square footage at end of
    period                        732,620  575,682   732,620  575,682
   Comparable store sales change
    (%) (3)                          -4.4%    -6.9%     -4.1%    -0.6%


(1)Gross margin represents net retail sales less cost of merchandise
   sold.  Gross margin percentage represents gross margin divided by
   net retail sales.
(2)Excludes our webstore and seasonal and event-based locations.
(3)Comparable store sales percentage changes are based on net retail
   sales and stores are considered comparable beginning in their
   thirteenth full month of operation.

    CONTACT: Build-A-Bear Workshop, Inc.
             Investors:
             Molly Salky, 314-423-8000 x5353
             or
             Media:
             Jill Saunders, 314-423-8000 x5379