UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                         TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                     Date of report (Date of earliest event
                  reported) January 26, 2005 (January 24, 2005)

                           Build-A-Bear Workshop, Inc.
            --------------------------------------------------------
             (Exact Name of Registrant as Specified in Its Charter)

         Delaware                      001-32320                  43-1883836
     -----------------              --------------           -------------------
      (State or Other                (Commission                (IRS Employer
      Jurisdiction of                File Number)            Identification No.)
      Incorporation)


        1954 Innerbelt Business Center Drive
                 St. Louis, Missouri                                63114
     ------------------------------------------                  ------------
      (Address of Principal Executive Offices)                    (Zip Code)

                                 (314) 423-8000
              ----------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communications pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))




Item 7.01.  Regulation FD Disclosure.
- -------------------------------------

     Build-A-Bear Workshop, Inc. (the "Company") issued a press release on
January 24, 2005 announcing that the Company will present at the AG Edwards
Retailing 2005 conference in Coral Gables, Florida, on Thursday, January 27,
2005.

     The presentation will include an overview of the Company, a discussion of
how technology is used by the Company, new technology initiatives underway, and
management's guidance for earnings and comparable store sales in fiscal 2005.

     A copy of the press release is furnished as Exhibit 99.1 hereto and is
incorporated by reference herein. The investor conference presentation and
slides will be webcast and available both live and via replay after the
presentation on the Company's investor relations website located at
http://ir.buildabear.com, although the Company reserves the right to discontinue
its availability at any time.

     The Company does not undertake any plan or obligation to update the
presentation, even though its situation may change in the future.

Item 9.01 Financial Statements and Exhibits.
- --------------------------------------------

(c)  Exhibits

Exhibit Number    Description of Exhibit
- --------------    ----------------------

99.1              Press Release dated January 24, 2005



                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                      BUILD-A-BEAR WORKSHOP, INC.
                                      (Registrant)


Date: January 25, 2005                /s/ Tina Klocke
                                      ------------------------------------------
                                      Name:  Tina Klocke
                                      Title: Chief Financial Bear, Secretary and
                                             Treasurer



                                  EXHIBIT INDEX

Exhibit Number    Description of Exhibit
- --------------    ----------------------

99.1              Press Release dated January 24, 2005

                                                                    Exhibit 99.1

              Build-A-Bear Workshop, Inc. Management to Present at
                           AG Edwards Retailing 2005:
                      The Technology Imperative Conference

     ST. LOUIS--(BUSINESS WIRE)--Jan. 24, 2005--

      Presentation on Thursday, January 27, 2005 at 10:45 a.m. Eastern Time

     Build-A-Bear Workshop, Inc. (NYSE:BBW), an interactive, entertainment
retailer of customized stuffed animals, announced today that the company's
President and Chief Operating Officer Bear, Barry Erdos, will present at the AG
Edwards Retailing 2005 conference in Coral Gables, Florida, on Thursday, January
27, 2005.
     The presentation will include an overview of Build-A-Bear Workshop(R), a
discussion of how technology is used by the company, new technology initiatives
underway, and management's guidance for earnings and comparable store sales in
fiscal 2005.
     The company's presentation will begin at 10:45 a.m. and conclude by 11:15
a.m. Eastern Time. A live webcast of the presentation, including the
presentation slides, will be available at the Build-A-Bear Workshop Investor
Relations website at http://ir.buildabear.com. A replay of the presentation will
be available shortly after the live presentation.

     About Build-A-Bear Workshop, Inc.

     Build-A-Bear Workshop, Inc. (NYSE:BBW) is the leading and only national,
company providing a make-your-own stuffed animal interactive entertainment
retail experience. The first store opened in St. Louis in 1997 and as of January
2005 the company operated 170 stores in 40 states and Canada. With the opening
of its international store in Sheffield, England in the fall of 2003, the
addition of international stores in Japan, Denmark and Australia in 2004,
Build-A-Bear Workshop has become the global leader in the teddy bear business.
In November 2004, the company also opened two friends 2B made(R) stores, the
newest concept launch from Build-A-Bear Workshop. For more information about the
company and its products call (888) 560-BEAR (2327) or visit the company's
award-winning website at www.buildabear.com.


     CONTACT: Build-A-Bear Workshop, Inc., St. Louis
              Investors and Analysts:
              Molly Salky, 314-423-8000 ext. 5353
              invest@buildabear.com
              or
              Media:
              Jill Saunders, 314-423-8000 ext. 5293
              jills@buildabear.com