Document And Entity Information - USD ($)	12 Months Ended
Document And Entity Information - USD ($)	Jan. 02, 2016	Mar. 11, 2016	Jul. 04, 2015
Entity Registrant Name	BUILD A BEAR WORKSHOP INC
Entity Central Index Key	0001113809
Trading Symbol	bbw
Current Fiscal Year End Date	--01-02
Entity Filer Category	Accelerated Filer
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Entity Common Stock, Shares Outstanding (in shares)		15,829,725
Entity Public Float			$ 223,366,732
Document Type	10-K
Document Period End Date	Jan. 02, 2016
Document Fiscal Year Focus	2016
Document Fiscal Period Focus	FY
Amendment Flag	false

Consolidated Balance Sheets - USD ($)	Jan. 02, 2016	Jan. 03, 2015
Current assets:
Cash and cash equivalents	$ 45,196,000	$ 65,389,000
Inventories	53,877,000	51,939,000
Receivables	13,346,000	11,461,000
Prepaid expenses and other current assets	16,312,000	15,611,000
Total current assets	128,731,000	144,400,000
Property and equipment, net	67,741,000	62,766,000
Deferred tax assets	10,864,000	2,807,000
Other intangible assets, net	1,738,000	304,000
Other assets, net	4,260,000	1,777,000
Total Assets	213,334,000	212,054,000
Current liabilities:
Accounts payable	42,551,000	38,107,000
Accrued expenses	19,286,000	24,058,000
Gift cards and customer deposits	35,391,000	34,268,000
Deferred revenue	2,633,000	2,654,000
Total current liabilities	99,861,000	99,087,000
Deferred rent	12,156,000	13,353,000
Deferred franchise revenue	728,000	945,000
Other liabilities	$ 1,175,000	$ 1,044,000
Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at January 2, 2016 and January 3, 2015
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 15,795,891 and 17,360,635 shares, respectively	$ 158,000	$ 174,000
Additional paid-in capital	66,009,000	69,362,000
Accumulated other comprehensive loss	(9,971,000)	(8,698,000)
Retained earnings	43,218,000	36,787,000
Total stockholders' equity	99,414,000	97,625,000
Total Liabilities and Stockholders' Equity	$ 213,334,000	$ 212,054,000

Consolidated Balance Sheets (Parentheticals) - $ / shares	Jan. 02, 2016	Jan. 03, 2015
Preferred stock, par value (in dollars per share)	$ 0.01	$ 0.01
Preferred stock, shares authorized (in shares)	15,000,000	15,000,000
Preferred stock, shares issued (in shares)	0	0
Preferred stock, shares outstanding (in shares)	0	0
Common stock, par value (in dollars per share)	$ 0.01	$ 0.01
Common stock, shares authorized (in shares)	50,000,000	50,000,000
Common stock, shares issued (in shares)	15,795,891	17,360,635
Common stock, shares outstanding (in shares)	15,795,891	17,360,635

Consolidated Statements of Operations - USD ($) $ in Thousands	12 Months Ended
	Jan. 02, 2016	Jan. 03, 2015	Dec. 28, 2013
Retail [Member]
Costs and expenses:
Cost of merchandise sold - retail	$ 197,101	$ 210,887	$ 219,696
Commercial [Member]
Costs and expenses:
Cost of merchandise sold - retail	1,375	945	1,042
Net retail sales	372,715	387,725	373,173
Franchise fees	2,196	2,531	3,564
Commercial revenue	2,783	2,098	2,332
Total revenues	377,694	392,354	379,069
Selling, general and administrative	161,463	164,445	160,708
Interest expense (income), net	(143)	53	(259)
Total costs and expenses	359,796	376,330	381,187
Total	17,898	16,024	(2,118)
Income tax (benefit) expense	(9,447)	1,662	(6)
Net income (loss)	$ 27,345	$ 14,362	$ (2,112)
Income (loss) per common share:
Basic (in dollars per share)	$ 1.61	$ 0.82	$ (0.13)
Diluted (in dollars per share)	$ 1.59	$ 0.81	$ (0.13)
Shares used in computing common per share amounts:
Basic (in shares)	16,642,269	16,908,001	16,465,138
Diluted (in shares)	16,867,356	17,133,811	16,465,138

Consolidated Statements of Comprehensive Income (Loss) - USD ($) $ in Thousands	12 Months Ended
	Jan. 02, 2016	Jan. 03, 2015	Dec. 28, 2013
Net income (loss)	$ 27,345	$ 14,362	$ (2,112)
Foreign currency translation adjustment	(1,273)	(1,395)	380
Other comprehensive (loss) income	(1,273)	(1,395)	380
Comprehensive income (loss)	$ 26,072	$ 12,967	$ (1,732)

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

+ References + Details

Consolidated Statements of Stockholders' Equity - USD ($)	Common Stock [Member]	Additional Paid-in Capital [Member]	AOCI Attributable to Parent [Member]	Retained Earnings [Member]	Total
Balance at Dec. 29, 2012	$ 171,000	$ 66,112,000	$ (7,683,000)	$ 24,537,000	$ 83,137,000
Share repurchase and retirement	0	(216,000)			(216,000)
Stock-based compensation		2,849,000			2,849,000
Shares issued under employee stock plans	3,000	349,000			352,000
Other comprehensive (loss) income			380,000		380,000
Net income (loss)				(2,112,000)	(2,112,000)
Balance at Dec. 28, 2013	174,000	69,094,000	(7,303,000)	22,425,000	84,390,000
Share repurchase and retirement	(3,000)	(3,361,000)			(3,364,000)
Stock-based compensation		2,051,000			2,051,000
Shares issued under employee stock plans	3,000	1,578,000			1,581,000
Other comprehensive (loss) income			(1,395,000)		(1,395,000)
Net income (loss)				14,362,000	14,362,000
Balance at Jan. 03, 2015	174,000	69,362,000	(8,698,000)	36,787,000	97,625,000
Share repurchase and retirement	(17,000)	(4,978,000)		(20,914,000)	(25,909,000)
Stock-based compensation		2,111,000			2,111,000
Shares issued under employee stock plans	1,000	(486,000)			(485,000)
Other comprehensive (loss) income			(1,273,000)		(1,273,000)
Net income (loss)				27,345,000	27,345,000
Balance at Jan. 02, 2016	$ 158,000	$ 66,009,000	$ (9,971,000)	$ 43,218,000	$ 99,414,000

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Jan. 02, 2016	Jan. 03, 2015	Dec. 28, 2013
Cash flows from operating activities:
Net income (loss)	$ 27,345	$ 14,362	$ (2,112)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization	16,419	18,128	19,216
Stock-based compensation	2,111	2,051	2,849
Deferred taxes	(8,123)	(2,043)	76
Provision for doubtful accounts	19	1,432	1,109
Asset impairment	296	1,107	1,408
Trade credit utilization	185	548	498
Loss on disposal of property and equipment	282	120	715
Change in assets and liabilities:
Inventories	(2,466)	(2,323)	(2,987)
Receivables	(2,118)	1,411	(5,836)
Prepaid expenses and other assets	(2,998)	(3,745)	2,778
Accounts payable and accrued expenses	1,458	11,131	695
Lease related liabilities	(1,182)	(5,986)	(1,863)
Gift cards and customer deposits	1,037	645	2,910
Deferred revenue	(218)	(1,954)	(398)
Net cash provided by operating activities	32,047	34,884	19,058
Cash flows from investing activities:
Purchases of property and equipment	(22,466)	(10,790)	(19,055)
Purchases of other assets and other intangible assets	(1,922)	(100)	$ (307)
Purchases of short term investments	(1,551)	$ (899)
Proceeds from sale or maturity of short term investments	793
Cash flow used in investing activities	(25,146)	$ (11,789)	$ (19,362)
Cash flows from financing activities:
Proceeds from the exercise of employee stock options, net of withholding tax payments	(481)	1,581	348
Purchases of Company's common stock	(25,909)	(3,364)	(216)
Cash flow (used in) provided by financing activities	(26,390)	(1,783)	132
Effect of exchange rates on cash	(704)	(588)	(334)
Net (decrease) increase in cash and cash equivalents	(20,193)	20,724	(506)
Cash and cash equivalents, beginning of period	65,389	44,665	45,171
Cash and cash equivalents, end of period	45,196	65,389	44,665
Net cash paid during the period for income taxes	$ 2,175	$ 1,024	$ 1,113

Note 1 - Description of Business and Basis of Preparation

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Business Description and Basis of Presentation [Text Block]

(1)	Description of Business and Basis of Preparation

Build-A-Bear Workshop, Inc. (the Company) is a specialty retailer of plush animals and related products. The Company began operations in October 1997. The Company sells its products through its 329 company-owned stores operated primarily in leased mall locations in the United States, Canada, Puerto Rico, the United Kingdom, Ireland and Denmark along with its e-commerce sites. Operations in foreign countries where the Company does not have company-owned stores are through franchise agreements.

A reclassification was made in the current year presentation of the consolidated balance sheet as of January 2, 2016. The Company adjusted the classification of the impact of shares repurchased, which had previously been recorded as a deduction to additional paid-in capital, to a deduction which was allocated between additional paid-in capital and retained earnings. As a result of this reclassification, retained earnings were reduced by $2.1 million and additional paid-in capital was increased by the same amount.

Additionally, reclassification of prior year amounts related to the break out of cost of merchandise sold between retail and commercial have been made in the statement of operations to conform to current year presentation with no impact to net income or loss in any period.

Note 2 - Summary of Significant Accounting Policies

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Significant Accounting Policies [Text Block]

(2)	Summary of Significant Accounting Policies

A summary of the Company’s significant accounting policies applied in the preparation of the accompanying consolidated financial statements follows:

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of Build-A-Bear Workshop, Inc. and its wholly-owned subsidiaries. All significant intercompany accounts are eliminated in consolidation.

Fiscal Year

The Company operates on a 52- or 53-week fiscal year ending on the Saturday closest to December 31. The periods presented in these financial statements are the fiscal 2015 (52 weeks ended January 2, 2016), fiscal 2014 (53 weeks ended January 3, 2015) and fiscal 2013 (52 weeks ended December 28, 2013). References to years in these financial statements relate to fiscal years or year ends rather than calendar years.

Cash and Cash Equivalents

Cash and cash equivalents include cash and short-term highly liquid investments with an original maturity of three months or less held in both domestic and foreign financial institutions.

The majority of the Company’s cash and cash equivalents exceed federal deposit insurance limits. The Company has not experienced any losses in such accounts and management believes that the Company is not exposed to any significant credit risk on cash and cash equivalents.

Inventories

Inventories are stated at the lower of cost or market, with cost determined on an average-cost basis. Inventory includes supplies of $2.7 million as of both January 2, 2016 and January 3, 2015. A reserve for estimated shortage is accrued throughout the year based on detailed historical averages.

Receivables

Receivables consist primarily of amounts due to the Company in relation to tenant allowances, wholesale and corporate product sales, franchisee royalties and product sales, certain amounts due from taxing authorities and licensing revenue. The Company assesses the collectability of all receivables on an ongoing basis by considering its historical credit loss experience, current economic conditions, and other relevant factors. Based on this analysis, the Company has established an allowance for doubtful accounts of $3.0 million and $3.2 million as of January 2, 2016 and January 3, 2015, respectively.

Property and Equipment

Property and equipment consist of leasehold improvements, furniture and fixtures, computer equipment and software, building and land and are stated at cost. Leasehold improvements are depreciated using the straight-line method over the shorter of the useful life of the assets or the life of the lease which is generally ten years. Furniture and fixtures and computer equipment are depreciated using the straight-line method over the estimated service lives ranging from three to seven years. Computer software includes certain costs, including internal payroll costs incurred in connection with the development or acquisition of software for internal use and

is amortized using the straight-line method over a period of three to five years. New store construction deposits are recorded at the time the deposit is made as construction-in-progress and reclassified to the appropriate property and equipment category at the time of completion of construction, when operations of the store commence. Maintenance and repairs are expensed as incurred and improvements are capitalized. Gains or losses on the disposition of fixed assets are recorded upon disposal.

Other Intangible Assets

Other intangible assets consist primarily of initial costs related to trademarks and other intellectual property. Trademarks and other intellectual property represent third-party costs that are capitalized and amortized over their estimated lives ranging from one to three years using the straight-line method.

Other Assets

Other assets consist primarily of the non-current portion of prepaid income taxes, deferred leasing fees and deferred costs related to franchise agreements. The prepaid income taxes will amortize through income tax expense over the life of the related asset. Deferred leasing fees are initial, direct costs related to the Company’s operating leases and are amortized over the term of the related leases. Deferred franchise costs are initial costs related to the Company’s franchise agreements that are deferred and amortized over the life of the respective franchise agreement. Amortization expense related to other assets was $0.1 million, $0.2 million and $0.2 million for

2015, 2014 and 2013

, respectively.

Long-lived Assets

Whenever facts and circumstances indicate that the carrying value of a long-lived asset may not be recoverable, the carrying value is reviewed. If this review indicates that the carrying value of the asset will not be recovered, as determined based on projected undiscounted cash flows related to the asset over its remaining life, the carrying value of the asset is reduced to its estimated fair value. The Company performs an annual assessment of the store assets in the direct–to-consumer segment, based on operating performance and forecasts of future performance. Impairment charges related to this assessment were immaterial in fiscal

2015, 2014 and 2013.

See Note 4 – Property and Equipment for further discussion regarding the impairment of long-lived assets.

The calculation of fair value requires multiple assumptions regarding our future operations to determine future cash flows, including but not limited to, sales volume, margin rates and discount rates. If different assumptions were used in the analysis, it is possible that the amount of the impairment charge may have been significantly different than what was recorded.

Deferred Rent

Certain of the Company’s operating leases contain predetermined fixed escalations of minimum rentals during the original lease terms. For these leases, the Company recognizes the related rental expense on a straight-line basis over the life of the lease and records the difference between the amounts charged to operations and amounts paid as deferred rent. The Company also receives certain lease incentives in conjunction with entering into operating leases. These lease incentives are recorded as deferred rent at the beginning of the lease term and recognized as a reduction of rent expense over the lease term. In addition, certain of the Company’s leases contain future contingent increases in rentals. Such increases in rental expense are recorded in the period that it is probable that store sales will meet or exceed the specified target that triggers contingent rental expense.

Franchises

The Company defers initial, one-time nonrefundable franchise fees and amortizes them over the initial term of the respective franchise agreements, which extend for periods up to 25 years. The Company’s obligations under the contract are ongoing and include operations and product development support and training, generally concentrated around new store openings. Continuing franchise fees are recognized as revenue as the fees are earned.

Retail Revenue Recognition

Net retail sales are net of discounts, exclude sales tax, and are recognized at the time of sale. Shipping and handling costs billed to customers are included in net retail sales.

Revenues from the sale of gift cards are recognized at the time of redemption. Unredeemed gift cards are included in gift cards and customer deposits on the consolidated balance sheets. For gift cards issued prior to the establishment of Build-A-Bear Card Services LLC in December 2015, the Company escheats a portion of unredeemed gift cards according to the escheatment regulations of the relevant authority that generally require remittance of the cost of merchandise portion of unredeemed gift cards over five years old. The difference between the value of gift cards and the amount escheated is recorded as income in the consolidated statement of operations. Beginning in December 2015, for gift cards issued through Build-A-Bear Card Services, gift card breakage revenue is recorded based on historical redemption patterns and represents the balance of gift cards for which the likelihood of redemption by a customer is considered remote. Breakage recorded in 2015 was $0.5 million.

The Company has a customer loyalty program, the Stuff Fur Stuff club, whereby guests enroll in the program and receive points based on the value of the transaction and receive awards for various discounts on future purchases after achieving defined point thresholds. Historical patterns for points converting into awards and ultimate award redemption are applied to actual points and awards outstanding at the respective balance sheet date to calculate the liability and corresponding adjustment to net retail sales. In 2014, the Company changed the program to eliminate certain discounts and reduced its liability by $0.5 million with a corresponding increase to net retail sales and a $0.4 million increase to net income.

Management reviews these patterns and assesses the adequacy of the deferred revenue liability at the end of each fiscal quarter. Due to the estimates involved in these assessments, adjustments to the historical rates are generally made no more often than annually in order to allow time for more definite trends to emerge. Based on the assessment at the end of 2015, 2014 and 2013, the deferred revenue liability was adjusted downward by $0.1 million, $1.3 million and $0.1 million, respectively, with corresponding increases to net retail sales. Net income was increased by $0.1 million and $1.2 million in 2015 and 2014, respectively, and net loss was decreased by $0.1 million in 2013.

Cost of Merchandise Sold

Cost of merchandise sold - retail includes the cost of the merchandise, including royalties paid to licensors of third party branded merchandise; store occupancy cost, including store depreciation and store asset impairment charges; cost of warehousing and distribution; packaging; stuffing; damages and shortages; and shipping and handling costs incurred in shipment to customers. Cost of merchandise sold - commercial includes the cost of the merchandise, including royalties paid to licensors of third party branded merchandise; cost of warehousing and distribution; packaging; stuffing; damages and shortages; and shipping and handling costs incurred in shipment to customers.

Selling, General, and Administrative Expenses

Selling, general, and administrative expenses include store payroll and related benefits, advertising, credit card fees, store supplies and store closing costs, as well as central office management payroll and related benefits, travel, information systems, accounting, insurance, legal, and public relations. It also includes depreciation and amortization of central office leasehold improvements, furniture, fixtures, and equipment, as well as amortization of trademarks and intellectual property.

Store Preopening Expenses

Store preopening expenses consist of costs incurred prior to store openings, remodels and relocations including certain store set-up, labor and hiring costs, rental charges, payroll, marketing, travel and relocation costs. They are expensed as incurred and are included in selling, general and administrative expenses.

Advertising

The costs of advertising and marketing programs are charged to operations in the first period the program takes place. Advertising expense was $25.3 million, $25.8 million and $23.7 million for fiscal years 2015, 2014 and 2013, respectively.

Income Taxes

Income taxes are accounted for using a balance sheet approach known as the asset and liability method. The asset and liability method accounts for deferred income taxes by applying the statutory tax rates in effect at the date of the consolidated balance sheets to differences between the book basis and the tax basis of assets and liabilities. Deferred taxes are reported on a jurisdictional basis.

Tax positions are reviewed at least quarterly and adjusted as new information becomes available. The recoverability of deferred tax assets is evaluated by assessing the adequacy of future expected taxable income from all sources, including reversal of taxable temporary differences, forecasted operating earnings and available tax planning strategies. These estimates of future taxable income inherently require significant judgment. To the extent it is considered more likely than not that a deferred tax asset will be not recovered, a valuation allowance is established.

The Company accounts for its total liability for uncertain tax positions according to the provisions of ASC 740-10-25. The Company recognizes estimated interest and penalties related to uncertain tax positions in income tax expense. See Note 7—Income Taxes for further discussion.

Income (Loss) Per Share

Under the two-class method, basic income (loss) per share is determined by dividing net income or loss allocated to common stockholders by the weighted average number of common shares outstanding during the period. In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in the losses of the Company. Diluted income or loss per share reflects the potential dilution that could occur if options to issue common stock were exercised. In periods in which the inclusion of such instruments is anti-dilutive, the effect of such securities is not given consideration.

Stock-Based Compensation

The Company has share-based compensation plans covering the majority of its management groups and its Board of Directors. The Company accounts for share-based payments utilizing the fair value recognition provisions of ASC 718. The Company recognizes compensation cost for equity awards over the requisite service period for the entire award. See Note 11 – Stock Incentive Plans. For fiscal 2015, 2014 and 2013, selling, general and administrative expense includes $2.1 million, $2.1 million and $2.8 million, respectively, of stock-based compensation expense.

Comprehensive Income (Loss)

Comprehensive income (loss) is comprised of net income (loss) and foreign currency translation adjustments.

Deferred Compensation Plan

The Company maintains a Deferred Compensation Plan for the benefit of certain management employees. The investment funds offered to the participant generally correspond to the funds offered in the Company’s 401(k) plan, and the account balance fluctuates with the investment returns on those funds. The fair value of the assets, classified as trading securities, and corresponding liabilities are based on unadjusted quoted market prices for the funds in active markets with sufficient volume and frequency (Level 1). As of January 2, 2016, the assets and related liabilities of the Deferred Compensation Plan of $0.6 million are all non-current and are presented in other assets, net and other liabilities in the accompanying consolidated balance sheets. As of January 3, 2015, the current portions of the assets and related liabilities of $0.3 million are presented in prepaid expenses and other current assets and accrued expenses in the accompanying consolidated balance sheets, and the non-current portions of the assets and the related liabilities of $0.5 million are presented in other assets, net and other liabilities in the accompanying consolidated balance sheets.

Fair Value of Financial Instruments

For purposes of financial reporting, management has determined that the fair value of financial instruments, including cash and cash equivalents, receivables, short term investments, accounts payable and accrued expenses, approximates book value at January 2, 2016 and January 3, 2015.

Use of Estimates

The preparation of the consolidated financial statements requires management of the Company to make a number of estimates and assumptions relating to the reported amount of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. The assumptions used by management in future estimates could change significantly due to changes in circumstances, including, but not limited to, challenging economic conditions. Accordingly, future estimates may change significantly. Significant items subject to such estimates and assumptions include the valuation of long-lived assets, including deferred income tax assets and the determination of deferred revenue under the Company’s customer loyalty program.

Sales Tax Policy

The Company’s revenues in the consolidated statement of operations are net of sales taxes.

Foreign Currency

Assets and liabilities of the Company’s foreign operations with functional currencies other than the U.S. dollar are translated at the exchange rate in effect at the balance sheet date, while revenues and expenses are translated at average rates prevailing during the year. Translation adjustments are reported in accumulated other comprehensive income, a separate component of stockholders’ equity. Gains and losses resulting from foreign exchange transactions, including the impact of the re-measurement of the Company’s balance sheet, are recorded as a component of selling, general and administrative expenses. Losses in fiscal 2015 and 2014 were $2.3 million and $1.6 million, respectively. Foreign exchange transactional gains and losses were immaterial in 2013.

ecent Accounting Pronouncements – Adopted in the current year

In November 2015, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update No. 2015-17, Balance Sheet Classification of Deferred Taxes (ASU 2015-17), which requires that all deferred tax assets and liabilities be classified as noncurrent in a classified statement of financial position. The standard is effective for fiscal years beginning after December 15, 2016, including interim periods within that reporting period. Early adoption is permitted for any interim and annual financial statements that have not yet been issued. The Company early adopted ASU 2015-17 effective January 2, 2016, retrospectively. Adoption resulted in a $1.4 million decrease in total current assets, a $2.8 million increase in non-current deferred tax assets and a $1.4 million decrease in non-current other assets, net on the Consolidated Balance Sheet as of January 3, 2015 compared to the prior period presentation. The adoption had no impact on results of operations.

ecent Accounting Pronouncements – Pending adoption

In May 2014, the FASB issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers (ASU 2014-09), which will replace most existing revenue recognition guidance in U.S. GAAP. The core principle of the ASU is that an entity should recognize revenue for the transfer of goods or services equal to the amount that it expects to be entitled to receive for those goods or services. ASU 2014-09 requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments. ASU 2014-09 will be effective for the Company beginning in fiscal 2018, and allows for both retrospective and modified retrospective methods of adoption. Early adoption beginning fiscal 2017 is permitted. The Company is in the process of determining the method and timing of adoption and assessing the impact of ASU 2014-09 on its consolidated financial statements.

In August 2014, the FASB issued disclosure guidance that requires the Company to evaluate, at each annual and interim period, whether substantial doubt exists about its ability to continue as a going concern, and if applicable, to provide related disclosures. The new guidance will be effective for the Company for the year ending December 31, 2016. This guidance is not currently expected to have a material effect on our financial statement disclosures upon adoption, although the ultimate impact will be dependent on our financial condition and expected operating outlook at such time.

In February 2016, the FASB issued Accounting Standards Update No. 2016-02, Leases (ASU 2016-02), which will replace most existing lease accounting guidance in U.S. GAAP. The core principle of the ASU is that an entity should recognize the rights and obligations resulting from leases as assets and liabilities. ASU 2016-02 requires qualitative and specific quantitative disclosures to supplement the amounts recorded in the financial statements so that users can understand more about the nature of an entity’s leasing activities, including significant judgments and changes in judgments. ASU 2016-02 will be effective for the Company beginning in fiscal 2019, and requires the modified retrospective method of adoption. Early adoption is permitted. The Company is in the process of determining the method and timing of adoption and assessing the impact of ASU 2016-02 on its consolidated financial statements.

Note 4 - Property and Equipment, Net

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Property, Plant and Equipment Disclosure [Text Block]

(4)	Property and Equipment, net

Property and equipment, net consist of the following (in thousands):

	2015		2014
Land	$	2,261	$	2,261
Furniture and fixtures		40,322		39,391
Computer hardware		26,277		22,720
Building		14,970		14,970
Leasehold improvements		113,981		119,894
Computer software		46,745		43,540
Construction in progress		6,871		5,034
		251,427		247,810
Less accumulated depreciation		183,686		185,044
Total, net	$	67,741	$	62,766

For

2015, 2014 and 2013

, depreciation expense was $15.8 million, $17.6 million and $18.6 million, respectively.

In 2012, the Company made the decision to close a number of stores. The Company considers a more likely than not assessment that an individual location will close as a triggering event to review the store asset group for recoverability. As a result of these reviews, it was determined that certain stores would not be able to recover the carrying value of store leasehold improvements through expected undiscounted cash flows over the shortened remaining life of the related assets. Accordingly, the carrying value of the assets was reduced to fair value, calculated as the net present value of estimated future cash flows for each asset group, and asset impairment charges of $0.3 million, $0.4 million and $1.0 million were recorded in 2015, 2014 and 2013, respectively, which are included in selling, general and administrative expenses as a component of income (loss) before income taxes in the direct-to-consumer (DTC) segment. Any remaining net book value is depreciated over the shortened expected life. The inputs used to determine the fair value of the assets are Level 3 fair value inputs as defined by ASC 820-10.

Note 5 - Other Intangible Assets

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Intangible Assets Disclosure [Text Block]

(5)	Other Intangible Assets

Other intangible assets consist of the following (in thousands):

	2015		2014

Trademarks and other intellectual property	$	14,429	$	12,517
Less accumulated amortization		12,691		12,213
Total, net	$	1,738	$	304

Trademarks and intellectual property are amortized over three years. Amortization expense related to trademarks and intellectual property was $0.5 million, $0.3 million and $0.4 million in

2015, 2014 and 2013

, respectively. Estimated amortization expense related to other intangible assets in the subsequent five year period is: 2016 - $0.7 million; 2017 - $0.6 million; 2018 - $0.4 million; 2019 - $-0-; and 2020 - $-0-.

Note 7 - Income Taxes

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Income Tax Disclosure [Text Block]

(7)	Income Taxes

The components of the provision for income taxes are as follows (in thousands):

	2015			2014			2013

Current:
Federal	$	-		$	-		$	-
State		24			304			(68	)
Foreign		1,189			3,293			6
Deferred:
Federal		(9,697	)		-			-
State		(1,308	)		26			56
Foreign		345			(1,961	)		-
Income tax expense (benefit)	$	(9,447	)	$	1,662		$	(6	)

A reconciliation between the statutory federal income tax rate and the effective income tax rate is as follows (in thousands):

	2015			2014			2013

Income (loss) before income taxes	$	17,898		$	16,024		$	(2,118	)
Statutory federal income tax rate		34	%		34	%		34	%
Income tax expense (benefit) at statutory federal rate		6,085			5,448			(720	)
State income taxes, net of federal tax benefit		371			310			151
Valuation allowance		(15,572	)		(5,415	)		386
Effect of lower foreign taxes		(622	)		(372	)		497
Adjustment for unrecognized tax positions		67			397			(70	)
Other items, net		224			1,294			(250	)
Income tax expense (benefit)	$	(9,447	)	$	1,662		$	(6	)
Effective tax rate		(52.8	)%		10.4	%		0.3	%

In 2011, the Company established a full valuation allowance on its deferred taxes in the U.S. due to significant losses and uncertainty about future earnings forecast. As of January 2, 2016, the Company recorded an income tax benefit of $9.4 million primarily due to the reduction in the valuation allowances in the U.S. The valuation allowance in the U.S. was reduced because the weight of evidence regarding the future realizability of the deferred tax assets had become predominately positive and realization of the deferred tax assets was more likely than not. The positive evidence considered in our assessment of the realizability of the deferred tax assets included the generation of significant positive cumulative income in the U.S. for the three-year period ending with fiscal 2015, the implementation of tax planning strategies, and projections of future taxable income. Based on its earnings performance trend, expected continued profitability and improvements in the Company’s financial condition; management determined it was more likely than not that all of our U.S. deferred tax assets would be realized. The negative evidence considered included historical losses in certain prior years; however, the positive evidence outweighed this negative evidence.

In fiscal 2014, the Company released approximately $4.4 million of U.S. related valuation allowance, consistent with the level of income generated. Additionally, in fiscal 2014, the Company recorded an income tax benefit of $1.1 million due to the release of the valuation allowances in foreign jurisdictions, primarily the UK and Canada.

Temporary differences that gave rise to deferred tax assets and liabilities are as follows (in thousands):

	2015			2014

Deferred tax assets:
Deferred revenue	$	5,129		$	4,833
Accrued rents		1,704			1,746
Net operating loss carryforwards		306			613
Intangible assets		1,349			1,489
Deferred compensation		1,022			1,019
Accrued compensation		1,545			3,058
Carryforward of tax credits		928			4,250
Receivable write-offs		1,317			1,436
Inventories		656			661
Other		3,306			3,270
		17,262			22,375
Less: Valuation allowance		-			15,572
Total deferred tax assets		17,262			6,803

Deferred tax liabilities:
Depreciation		(3,494	)		(1,021	)
Other		(2,904	)		(2,975	)
Total deferred tax liabilities		(6,398	)		(3,996	)
Net deferred tax asset	$	10,864		$	2,807

Income taxes and remittance taxes have not been recorded on approximately $14.0 million of undistributed earnings of foreign operations of the Company, because the Company intends to reinvest those earnings indefinitely. It is not practicable to estimate the income tax liability that might be incurred if such earnings were remitted to the U.S

As of January 2, 2016, the Company had total unrecognized tax benefits of $1.1 million

compared to $1.0 million as of January 3, 2015. The Company reviews its uncertain tax positions periodically and accrues interest and penalties accordingly. Included in the unrecognized tax benefits are interest and penalties of $0.4 million and $0.3 million for 2015 and 2014, respectively.

A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows (in thousands):

Balance as of December 28, 2013	$	560
Addition to reserve		200
Audit settlement release		(29	)
Lapse of statute		(12	)
Balance as of January 3, 2015		719
Addition to reserve		-
Audit settlement release		-
Lapse of statute		-
Balance as of January 2, 2016	$	719

As of January 2, 2016, approximately $0.7 million of the unrecognized tax benefits would impact the Company’s provision for income taxes and effective tax rate if recognized. Management does not anticipate that the total amount of unrecognized tax benefits will increase or decrease significantly in the next twelve months.

The Company’s income before income taxes from domestic and foreign operations (which include the United Kingdom, Canada, Ireland and Denmark), are as follows (in thousands):

	2015		2014		2013
Domestic	$	13,854	$	12,973	$	(1,134	)
Foreign		4,044		3,051		(984	)
Total	$	17,898	$	16,024	$	(2,118	)

The following tax years remain open in the Company’s major taxing jurisdictions as of January 2, 2016:

United States (Federal)		2012 through 2015
United Kingdom		2009 through 2015
Canada		2012 through 2015
Ireland		2007 through 2015
Denmark		2015

Note 8 - Line of Credit

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Long-term Debt [Text Block]

(8)	Line of Credit

As of January 2, 2016, the Company has a bank line of credit that provides borrowing capacity of $35 million. Borrowings under the credit agreement are secured by our assets and a pledge of 65% of the Company’s ownership interest in foreign subsidiaries. The credit agreement expires on December 31, 2016 and contains various restrictions on indebtedness, liens, guarantees, redemptions, mergers, acquisitions or sale of assets, loans, transactions with affiliates, and investments. It prohibits the Company from declaring dividends without the bank’s prior consent, unless such payment of dividends would not violate any terms of the credit agreement. The Company is also prohibited from repurchasing shares of its common stock unless such purchase would not violate any terms of the credit agreement; the Company may not use proceeds of the line of credit to repurchase shares. Borrowings bear interest at LIBOR plus 1.8%. Financial covenants include maintaining a minimum tangible net worth, maintaining a minimum fixed charge coverage ratio (as defined in the credit agreement) and not exceeding a maximum funded debt to earnings before interest, depreciation and amortization ratio. As of January 2, 2016: (i) the Company was in compliance with these covenants; (ii) there were no borrowings under the line of credit; and (iii) there was approximately $35.0 million available for borrowing under the line of credit.

Note 9 - Commitments and Contingencies

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Commitments and Contingencies Disclosure [Text Block]

(9)	Commitments and Contingencies

(a)

Operating Leases

The Company leases its retail stores and corporate offices under agreements which expire at various dates through 2030. The majority of leases contain provisions for base rent plus contingent payments based on defined sales as well as scheduled escalations. Total office and retail store base rent expense was $45.3 million, $46.7 million and $46.5 million, and contingent rents were $1.2 million, $1.8 million and $1.3 million for

2015, 2014 and 2013

, respectively.

Future minimum lease payments at

January 2, 2016

, were as follows (in thousands):

2016	$	39,005
2017		30,884
2018		24,695
2019		21,722
2020		21,033
Subsequent to 2020		64,749
Total	$	202,088

(b)

Litigation

In the normal course of business, the Company is subject to certain claims or lawsuits. Except as noted below, management is not aware of any claims or lawsuits that may have a material adverse effect on the consolidated financial position or results of operations of the Company.

In the normal course of business, the Company is subject to regular examination by various taxing authorities for years not closed by the statute of limitation periods. If one or more of these examinations has an unfavorable resolution, it is possible that the results of operations, liquidity or financial position of the Company could be materially affected in any particular period. The Company accrues a liability for this type of contingency when it believes that it is both probable that a liability has been incurred and that it can reasonably estimate the amount of the loss. Assessments made by the United Kingdom customs authority in 2012 have been appealed by the Company, which has paid $3.8 million in disputed duty, strictly under protest, pending the outcome of the continuing dispute, and this is included in receivables in the DTC segment. The United Kingdom customs authority is contesting the Company's appeal. In the 2015 fourth quarter, the Company further evaluated its position and, based on the latest facts available in the dispute, recorded its best estimate of probable loss as a provision against the related receivable. However, the Company continues to vigorously dispute the customs audit findings and believes that the outcome of this dispute will not have a material adverse impact on the results of operations, liquidity or financial position of the Company.

Note 10- Net Income (Loss) per Share

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Earnings Per Share [Text Block]

(10)	Net Income (Loss) Per Share

The Company uses the two-class method to compute basic and diluted earnings per common share. In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in the losses of the Company. The following table sets forth the computation of basic and diluted earnings per share (in thousands, except share and per share data):

	2015		2014		2013
NUMERATOR:
Net income (loss) before allocation of earnings to participating securities	$	27,345	$	14,362	$	(2,112	)
Less: Earnings allocated to participating securities		520		439		-
Net income (loss)	$	26,825	$	13,923	$	(2,112	)

DENOMINATOR:
Weighted average number of common shares outstanding - basic		16,642,269		16,908,001		16,465,138
Dilutive effect of share-based awards:		225,087		225,810		-
Weighted average number of common shares outstanding - dilutive		16,867,356		17,133,811		16,465,138
Basic income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	1.61	$	0.82	$	(0.13	)
Diluted income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	1.59	$	0.81	$	(0.13	)

In calculating diluted earnings per share for fiscal

2015, 2014 and 2013

, options to purchase 65,040; 44,144; and 1,065,012 respectively, shares of common stock were outstanding at the end of the period, but were not included in the computation of diluted earnings per share due to their anti-dilutive effect under provisions of ASC 260-10.

Due to the net loss in fiscal 2013,

the denominator for diluted loss per common share is the same as the denominator for basic loss per common share for those periods because the inclusion of stock options would have been anti-dilutive.

Note 11 - Stock Incentive Plans

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

(11)	Stock Incentive Plans

In 2003, the Company adopted the Build-A-Bear Workshop, Inc. 2002 Stock Incentive Plan (the 2002 Plan). In 2004, the Company adopted the Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan (the 2004 Plan) which the Company amended and restated in 2009 and 2014 (collectively, the Plans).

Under the Plans, as amended, up to 1,475,000 shares of common stock, in addition to shares of stock subject to awards outstanding under the 2002 Plan and the 2004 Plan that may lapse, terminate, be forfeited or otherwise expire were reserved and may be granted to employees and nonemployees of the Company. The Plans allow for the grant of awards including incentive stock options, nonqualified stock options, stock appreciation rights, restricted stock and other stock-based and cash-based awards. Options granted under the Plans expire no later than 10 years from the date of the grant. The exercise price of all options, including each incentive stock option, shall not be less than 100% of the fair value of the stock subject to the option on the date the option is granted. The vesting provision of individual awards is at the discretion of the Compensation and Development Committee of the Company’s Board of Directors and generally ranges from one to four years.

(a)

Stock Options

The following table is a summary of the balance and activity for the Plans related to stock options for the periods presented:

					Weighted		Aggregate
			Weighted		Average		Intrinsic
	Number of		Average		Remaining		Value
	Shares		Exercise Price		Contractual Term		(in thousands)
Outstanding, December 29, 2012		1,155,239	$	8.53
Granted		195,512		6.56
Exercised		204,658		5.60
Forfeited		39,931		8.20
Canceled or expired		41,150		9.10
Outstanding, December 28, 2013		1,065,012		8.72
Granted		104,064		9.59
Exercised		351,856		6.64
Forfeited		96,019		21.54
Canceled or expired		6,750		8.78
Outstanding, January 3, 2015		714,451		8.14
Granted		71,517		20.58
Exercised		150,409		6.07
Forfeited		19,003		12.15
Canceled or expired		41,705		32.95
Outstanding, January 2, 2016		574,851	$	8.30		6.4	$	2,826

Options Exercisable As Of:
January 2, 2016		365,596	$	6.36		5.3	$	2,151

The expense recorded related to options granted during fiscal 2015, 2014 and 2013 was determined using the Black-Scholes option pricing model and the provisions of Staff Accounting Bulletin (SAB) 107 and 110, which allow the use of a simplified method to estimate the expected term of “plain vanilla” options. The assumptions used in the option pricing model during fiscal 2015, 2014 and 2013 were:

	2015			2014			2013

Dividend yield		0	%		0	%		0%
Historical volatility	51%	-	58%		65	%		65%
Risk-free rate	1.5	-	1.8 %	1.7	-	2.1%		1.3%
Expected life (years)		6	%	6	-	6.25		6.25

The total grant date fair value of options exercised in fiscal 2015, 2014 and 2013 was approximately $0.6 million, $0.6 million and $0.7 million, respectively. The total intrinsic value of options exercised in fiscal 2015, 2014 and 2013 was approximately $2.1 million, $1.6 million and $0.4 million, respectively. The Company generally issues new shares to satisfy option exercises.

Shares available for future option, non-vested stock and restricted stock grants were 1,271,884 and 1,323,925 at the end of 2015 and 2014, respectively.

(b)

Restricted Stock

Recipients of time-based restricted stock awards have the right to vote and receive dividends as to all unvested shares. The following table is a summary of the balance and activity for the Plans related to unvested time-based restricted stock granted as compensation to employees and directors for the periods presented:

	Number of Shares		Weighted Average Grant Date Fair Value
Outstanding, December 29, 2012		860,325	$	5.78
Granted		321,664		6.00
Vested		399,405		5.39
Forfeited		62,386		5.78
Outstanding, December 28, 2013		720,198		5.91
Granted		202,274		10.31
Vested		345,577		6.25
Forfeited		157,221		6.21
Outstanding, January 3, 2015		419,674		7.64
Granted		107,004		19.59
Vested		205,137		7.84
Forfeited		44,988		8.89
Outstanding, January 2, 2016		276,553	$	11.93

In 2015, the Company also awarded performance-based restricted stock subject to the achievement of pre-established pre-tax income objectives for fiscal 2015. These shares of performance-based restricted stock had a payout opportunity ranging from 50% to 200% of the target number of shares. The target number of shares awarded was 36,222

with a weighted average grant date fair value of $20.58

per share. Based on the Company’s pre-tax income results for fiscal 2015, the number of shares earned was 22,458

. Additionally, the Company awarded three-year performance-based restricted stock subject to the achievement of pre-established cumulative pre-tax income goals for fiscal 2015, 2016 and 2017. These shares of three-year performance-based restricted stock also had a payout opportunity ranging from 50% to 200% of the target number of shares. The target number of shares awarded was 50,000 with a weighted average grant date fair value of $20.80 per share. The Company is currently unable to estimate the number of these shares expected to be earned.

The vesting date fair value of shares that vested in fiscal 2015, 2014 and 2013 was $4.0 million, $3.7 million and $2.2 million, respectively. The aggregate unearned compensation expense related to options and restricted stock was $3.5 million as of January 2, 2016 and is expected to be recognized over a weighted average period of 1.4 years.

Note 12 - Stockholders' Equity

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Stockholders' Equity Note Disclosure [Text Block]

(12)	Stockholders’ Equity

The following table summarizes the changes in outstanding shares of common stock for fiscal 2013, 2014 and 2015:

	Common
	Stock

Shares as of December 29, 2012		17,068,182
Shares issued under employee stock plans, net of shares withheld in lieu of tax withholding		346,271
Repurchase of shares		(27,533	)
Shares as of December 28, 2013		17,386,920
Shares issued under employee stock plans, net of shares withheld in lieu of tax withholding		300,705
Repurchase of shares		(326,990	)
Shares as of January 3, 2015		17,360,635
Shares issued under employee stock plans, net of shares withheld in lieu of tax withholding		141,827
Repurchase of shares		(1,706,571	)
Shares as of January 2, 2016		15,795,891

- Definition

The entire disclosure for shareholders' equity comprised of portions attributable to the parent entity and noncontrolling interest, including other comprehensive income. Includes, but is not limited to, balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings, accumulated balance for each classification of other comprehensive income and amount of comprehensive income.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08.(d),(e))
-URI http://asc.fasb.org/extlink&oid=26873400&loc=d3e23780-122690

Reference 2: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 4
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
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-SubTopic 10
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-Paragraph 2
-Subparagraph (SAB TOPIC 4.E)
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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-Paragraph 5
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Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
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Reference 6: http://www.xbrl.org/2003/role/presentationRef
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
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-Topic 505
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-Subparagraph (SX 210.3-04)
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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Reference 10: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Preferred Stock
-URI http://asc.fasb.org/extlink&oid=6521494

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
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Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 11
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21564-112644

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 4
-Section E

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 4
-Section C

+ Details

Note 13 - Related-Party Transactions

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

(13

)

Related-Party Transactions

The Company bought fixtures for new stores and furniture for the corporate offices from a related party. The total payments to this related party for fixtures and furniture amounted to $0.9 million, $0.7 million and $1.3 million, in fiscal 2015, 2014 and 2013, respectively. The total amount due to this related party as of January 2, 2016 and January 3, 2015 was immaterial.

The Company collected $0.5 million, $1.2 million and $2.1 million in 2015, 2014 and 2013, respectively, from its guests on behalf of charitable foundations controlled by a member of the Company’s board of directors and certain executive officers of the Company. Substantially all of the contributions are collected from guests at the point of sale via pin pad prompts or as a portion of the proceeds of specifically identified products. The foundations support a variety of children’s causes, domestic animal shelters, disaster relief and other concerns. The foundations distribute grants to qualifying charitable organizations based upon decisions of their respective contribution committees most of whose members are employees of the Company. The total due to the charitable foundations as of January 2, 2016 was immaterial and was $0.4 million as of January 3, 2015.

- Definition

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

+ References + Details

Note 14 - Major Venders

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Concentration Risk Disclosure [Text Block]

(14)	Major Vendors

Four vendors, each of whose primary manufacturing facilities are located in Asia, accounted for approximately 85% of inventory purchases in fiscal 2015. Three such vendors accounted for approximately 75% and 79% of inventory purchases in 2014 and 2013, respectively.

Note 15 - Segment Information

12 Months Ended

Jan. 02, 2016

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

(15)	Segment Information

The Company’s operations are conducted through three operating segments consisting of DTC, formerly retail, international franchising, and commercial. The DTC segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom, Ireland and Denmark and other retail delivery operations, including the Company’s e-commerce sites and temporary stores. The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Europe, Asia, Australia, Africa, the Middle East and Mexico. The commercial segment has been established to market the naming and branding rights of the Company’s intellectual properties for third party use. The operating segments have discrete sources of revenue, different capital structures and different cost structures. These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities. Accordingly, the Company has determined that each of its operating segments represent a separate reportable segment. The reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.

Following is a summary of the financial information for the Company’s reporting segments (in thousands):

	Direct-to			International
	Consumer			Franchising			Commercial		Total
Fifty-two weeks ended January 2, 2016
Net sales to external customers	$	372,715		$	2,196		$	2,783	$	377,694
Net income before income taxes		16,053			868			977		17,898
Capital expenditures		24,307			74			7		24,388
Depreciation and amortization		16,284			134			1		16,419
Fifty-three weeks ended January 3, 2015
Net sales to external customers	$	387,725		$	2,531		$	2,098	$	392,354
Net income (loss) before income taxes		15,791			(454	)		687		16,024
Capital expenditures		10,851			39			-		10,890
Depreciation and amortization		17,981			147			-		18,128
Fifty-two weeks ended December 28, 2013
Net sales to external customers	$	373,173		$	3,564		$	2,332	$	379,069
Net income (loss) before income taxes		(5,028	)		2,018			892		(2,118	)
Capital expenditures		19,178			184			-		19,362
Depreciation and amortization		19,016			200			-		19,216

Total Assets as of:
January 2, 2016	$	206,878		$	1,696		$	4,760	$	213,334
January 3, 2015	$	204,758		$	2,312		$	4,984	$	212,054

The Company’s reportable segments are primarily determined by the types of products and services that they offer. Each reportable segment may operate in many geographic areas. Revenues are recognized in the geographic areas based on the location of the customer or franchisee. The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

	North
	America (1)		Europe (2)		Other (3)		Total
Fifty-two weeks ended January 2, 2016
Net sales to external customers	$	297,554	$	78,788	$	1,352	$	377,694
Property and equipment, net		61,211		6,459		71		67,741
Fifty-three weeks ended January 3, 2015
Net sales to external customers	$	308,939	$	81,848	$	1,567	$	392,354
Property and equipment, net		56,400		6,366		-		62,766
Fifty-two weeks ended December 28, 2013
Net sales to external customers	$	302,216	$	75,133	$	1,720	$	379,069