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<!-- Created: Wed Mar 18 19:59:12 UTC 2015 -->  
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        <link:definition>010 - Disclosure - Note 4 - Property and Equipment</link:definition>    
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        <link:definition>013 - Disclosure - Note 7 - Accrued Expenses</link:definition>   
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        <link:definition>018 - Disclosure - Note 12 - Stock Incentive Plans</link:definition>    
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        <link:definition>019 - Disclosure - Note 13 - Stockholders' Equity</link:definition>   
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        <link:definition>020 - Disclosure - Note 14 - Related-Party Transactions</link:definition>    
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        <link:definition>021 - Disclosure - Note 15 - Major Vendors</link:definition> 
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        <link:definition>022 - Disclosure - Note 16 - Segment Information</link:definition>  
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        <link:definition>024 - Disclosure - Schedule II - Valuation and Qualifying Accounts</link:definition>     
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        <link:definition>026 - Disclosure - Note 3 - Prepaid Expenses and Other Assets (Tables)</link:definition>    
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        <link:definition>027 - Disclosure - Note 4 - Property and Equipment (Tables)</link:definition>   
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        <link:definition>028 - Disclosure - Note 5 - Other Intangible Assets (Tables)</link:definition>    
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        <link:definition>029 - Disclosure - Note 7 - Accrued Expenses (Tables)</link:definition>  
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        <link:definition>030 - Disclosure - Note 8 - Income Taxes (Tables)</link:definition>   
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        <link:definition>031 - Disclosure - Note 10 - Commitments and Contingencies (Tables)</link:definition> 
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        <link:definition>032 - Disclosure - Note 11 - Earnings Per Share (Tables)</link:definition>     
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        <link:definition>033 - Disclosure - Note 12 - Stock Incentive Plans (Tables)</link:definition>   
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        <link:definition>034 - Disclosure - Note 13 - Stockholders' Equity (Tables)</link:definition>  
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        <link:definition>035 - Disclosure - Note 16 - Segment Information (Tables)</link:definition> 
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        <link:definition>036 - Disclosure - Schedule II - Valuation and Qualifying Accounts (Tables)</link:definition>    
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        <link:definition>037 - Disclosure - Note 1 - Description of Business and Basis of Preparation (Details)</link:definition>     
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        <link:definition>038 - Disclosure - Note 2 - Summary of Significant Accounting Policies (Details)</link:definition>    
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        <link:definition>039 - Disclosure - Note 3 - Prepaid Expenses and Other Assets (Details) - Prepaid Expenses and Other Current Assets</link:definition>    
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        <link:definition>040 - Disclosure - Note 4 - Property and Equipment (Details)</link:definition>    
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        <link:definition>041 - Disclosure - Note 4 - Property and Equipment (Details) - Property and Equipment</link:definition>    
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        <link:definition>042 - Disclosure - Note 5 - Other Intangible Assets (Details)</link:definition>     
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        <link:definition>043 - Disclosure - Note 5 - Other Intangible Assets (Details) - Other Intangible Assets</link:definition> 
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        <link:definition>044 - Disclosure - Note 6 - Other Non-current Assets (Details)</link:definition> 
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        <link:definition>045 - Disclosure - Note 7 - Accrued Expenses (Details) - Accrued Expenses</link:definition>  
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        <link:definition>046 - Disclosure - Note 8 - Income Taxes (Details)</link:definition>    
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        <link:definition>047 - Disclosure - Note 8 - Income Taxes (Details) - Components of the Provision For Income Taxes</link:definition> 
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        <link:definition>048 - Disclosure - Note 8 - Income Taxes (Details) - Reconciliation Between the Statutory Federal Income Tax Rate and Effective Income Tax Rate</link:definition>  
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        <link:definition>049 - Disclosure - Note 8 - Income Taxes (Details) - Temporary Differences That Gave Rise to Deferred Tax Assets and Liabilities</link:definition>  
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  <xs:element name="CostOfInventoryGivenDuringExchange" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_CostOfInventoryGivenDuringExchange"/>     
  <xs:element name="CashReceivedDuringExchange" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_CashReceivedDuringExchange"/>     
  <xs:element name="Note8IncomeTaxesDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note8IncomeTaxesDetailsTable"/>    
  <xs:element name="Note8IncomeTaxesDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note8IncomeTaxesDetailsLineItems"/>  
  <xs:element name="Note9LongTermDebtDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note9LongTermDebtDetailsTable"/> 
  <xs:element name="Note9LongTermDebtDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note9LongTermDebtDetailsLineItems"/>    
  <xs:element name="PledgeOfOwnershipInterestInForeignSubsidiaries" type="num:percentItemType" abstract="false" xbrli:periodType="instant" nillable="true" substitutionGroup="xbrli:item" id="bbw_PledgeOfOwnershipInterestInForeignSubsidiaries"/>    
  <xs:element name="ReceivableDisputedDutyPaid" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_ReceivableDisputedDutyPaid"/>    
  <xs:element name="Note11EarningsPerShareDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note11EarningsPerShareDetailsTable"/> 
  <xs:element name="Note11EarningsPerShareDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note11EarningsPerShareDetailsLineItems"/>    
  <xs:element name="Note12StockIncentivePlansDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note12StockIncentivePlansDetailsTable"/>  
  <xs:element name="Note12StockIncentivePlansDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note12StockIncentivePlansDetailsLineItems"/>     
  <xs:element name="GrantDateFairValueOfOptions" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_GrantDateFairValueOfOptions"/>     
  <xs:element name="Note14RelatedPartyTransactionsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note14RelatedPartyTransactionsDetailsTable"/>  
  <xs:element name="Note14RelatedPartyTransactionsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note14RelatedPartyTransactionsDetailsLineItems"/>     
  <xs:element name="Note15MajorVendorsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note15MajorVendorsDetailsTable"/>   
  <xs:element name="Note15MajorVendorsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note15MajorVendorsDetailsLineItems"/> 
  <xs:element name="NumberOfMajorVendors" type="xbrli:pureItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_NumberOfMajorVendors"/>  
  <xs:element name="Note17SubsequentEventDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note17SubsequentEventDetailsTable"/>    
  <xs:element name="Note17SubsequentEventDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note17SubsequentEventDetailsLineItems"/>  
  <xs:element name="StockRepurchaseProgramNumberOfSharesIntendedToPurchase" type="xbrli:sharesItemType" abstract="false" xbrli:periodType="instant" nillable="true" substitutionGroup="xbrli:item" id="bbw_StockRepurchaseProgramNumberOfSharesIntendedToPurchase"/> 
  <xs:element name="AssessmentsOfTheDeferredRevenueLiabilityMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_AssessmentsOfTheDeferredRevenueLiabilityMember"/>  
  <xs:element name="CharitableContributionCollectedOnBehalfOfRelatedPartyMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CharitableContributionCollectedOnBehalfOfRelatedPartyMember"/>   
  <xs:element name="CharitableFoundationsControlledByExecutiveOfficersMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CharitableFoundationsControlledByExecutiveOfficersMember"/>  
  <xs:element name="CommercialMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CommercialMember"/>  
  <xs:element name="CreditsReceivedForFutureMediaPurchasesDuringExchangeMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CreditsReceivedForFutureMediaPurchasesDuringExchangeMember"/> 
  <xs:element name="DeferredTaxAssetsTaxCreditsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_DeferredTaxAssetsTaxCreditsMember"/> 
  <xs:element name="EliminationOfCertainDiscountsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_EliminationOfCertainDiscountsMember"/>     
  <xs:element name="EndYearMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_EndYearMember"/> 
  <xs:element name="InternationalFranchisingMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_InternationalFranchisingMember"/>     
  <xs:element name="InventoryPurchasesMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_InventoryPurchasesMember"/>   
  <xs:element name="MaximumAmountOfEquityToOwnMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_MaximumAmountOfEquityToOwnMember"/>    
  <xs:element name="NOLCarryforwardsDoNotExpireMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_NOLCarryforwardsDoNotExpireMember"/> 
  <xs:element name="NOLCarryforwardsExpiringIn2034Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_NOLCarryforwardsExpiringIn2034Member"/>  
  <xs:element name="OptionsAndRestrictedStockMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_OptionsAndRestrictedStockMember"/>  
  <xs:element name="OtherGeographicRegionMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_OtherGeographicRegionMember"/>    
  <xs:element name="PropertyAndEquipmentMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_PropertyAndEquipmentMember"/>  
  <xs:element name="RetailMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_RetailMember"/>    
  <xs:element name="RidemakerzMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_RidemakerzMember"/>  
  <xs:element name="ShareRepurchaseProgram2015Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_ShareRepurchaseProgram2015Member"/>    
  <xs:element name="StartYearMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_StartYearMember"/>     
  <xs:element name="StateAndForeignNetOperatingLossCarryforwardsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_StateAndForeignNetOperatingLossCarryforwardsMember"/>     
  <xs:element name="TaxReserveMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_TaxReserveMember"/>  
  <xs:element name="The2008ShareRepurchaseProgramMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_The2008ShareRepurchaseProgramMember"/>     
  <xs:element name="TrademarksAndIntellectualPropertyMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_TrademarksAndIntellectualPropertyMember"/>   
  <xs:element name="DocumentAndEntityInformationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_DocumentAndEntityInformationAbstract"/>     
</xs:schema>   





