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  <xsd:element id="bbw_NumberOfMajorVendors" name="NumberOfMajorVendors" nillable="true" substitutionGroup="xbrli:item" type="xbrli:integerItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_OtherAssetsPolicyTextBlock" name="OtherAssetsPolicyTextBlock" nillable="true" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_OtherGeographicRegionMember" name="OtherGeographicRegionMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_PerformanceBasedSharesPayoutOpportunityPercentage" name="PerformanceBasedSharesPayoutOpportunityPercentage" nillable="true" substitutionGroup="xbrli:item" type="num:percentItemType" xbrli:periodType="instant"/>
  <xsd:element id="bbw_PledgeOfOwnershipInterestInForeignSubsidiaries" name="PledgeOfOwnershipInterestInForeignSubsidiaries" nillable="true" substitutionGroup="xbrli:item" type="num:percentItemType" xbrli:periodType="instant"/>
  <xsd:element id="bbw_PrepaidExpensesAndOtherAssetsTextBlock" name="PrepaidExpensesAndOtherAssetsTextBlock" nillable="true" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_ProceedsFromPaymentsToTheExerciseOfEmployeeStockOptionsNetOfWithholdingTaxPayments" name="ProceedsFromPaymentsToTheExerciseOfEmployeeStockOptionsNetOfWithholdingTaxPayments" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_PropertyAndEquipmentMember" name="PropertyAndEquipmentMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_RetailMember" name="RetailMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_SalesTaxPolicyPolicyTextBlock" name="SalesTaxPolicyPolicyTextBlock" nillable="true" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_SecondTargetNumberOfPerformanceSharesMember" name="SecondTargetNumberOfPerformanceSharesMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodSharesEarned" name="ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodSharesEarned" nillable="true" substitutionGroup="xbrli:item" type="xbrli:sharesItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisedInPeriodGrantDateFairValue" name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisedInPeriodGrantDateFairValue" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration"/>
  <xsd:element id="bbw_SharebaseCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsCanceledOrExpiredInPeriod" name="SharebaseCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsCanceledOrExpiredInPeriod" nillable="true" substitutionGroup="xbrli:item" type="xbrli:sharesItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentOtherThanOptionsCanceledOrExpiredWeightedAverageGrantDateFairValue" name="SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentOtherThanOptionsCanceledOrExpiredWeightedAverageGrantDateFairValue" nillable="true" substitutionGroup="xbrli:item" type="num:perShareItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_SharebasedCompensationArrangementBySharebasedPaymentAwardPerformancePeriod" name="SharebasedCompensationArrangementBySharebasedPaymentAwardPerformancePeriod" nillable="true" substitutionGroup="xbrli:item" type="xbrli:durationItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_The2017OmnibusIncentivePlanMember" name="The2017OmnibusIncentivePlanMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_TrademarksAndIntellectualPropertyMember" name="TrademarksAndIntellectualPropertyMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
  <xsd:element id="bbw_UnredeemedGiftCardsBreakage" name="UnredeemedGiftCardsBreakage" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration"/>
  <xsd:element id="bbw_ValuationAllowancesAndReservesAdditionsDeductionsForWriteoffsRecoveriesAndCurrencyTranslations" name="ValuationAllowancesAndReservesAdditionsDeductionsForWriteoffsRecoveriesAndCurrencyTranslations" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration"/>
  <xsd:element id="bbw_ValuationAllowancesAndReservesTableTextBlock" name="ValuationAllowancesAndReservesTableTextBlock" nillable="true" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_VestingAtEndOfThreeYearPerformancePeriodMember" name="VestingAtEndOfThreeYearPerformancePeriodMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-10-net-income-per-share-computation-basic-and-diluted-earnings-per-common-share-details" name="statement-statement-note-10-net-income-per-share-computation-basic-and-diluted-earnings-per-common-share-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-10-net-income-per-share-tables" name="statement-statement-note-10-net-income-per-share-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-11-stock-incentive-plans-activity-for-stock-options-details" name="statement-statement-note-11-stock-incentive-plans-activity-for-stock-options-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-11-stock-incentive-plans-activity-for-timebased-and-performancebased-restricted-stock-details" name="statement-statement-note-11-stock-incentive-plans-activity-for-timebased-and-performancebased-restricted-stock-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-11-stock-incentive-plans-assumptions-used-in-the-option-pricing-model-details" name="statement-statement-note-11-stock-incentive-plans-assumptions-used-in-the-option-pricing-model-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-11-stock-incentive-plans-tables" name="statement-statement-note-11-stock-incentive-plans-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-12-stockholders-equity-summary-changes-in-outstanding-shares-of-common-stock-details" name="statement-statement-note-12-stockholders-equity-summary-changes-in-outstanding-shares-of-common-stock-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-12-stockholders-equity-tables" name="statement-statement-note-12-stockholders-equity-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-15-segment-information-financial-information-for-the-companys-reportable-segments-details" name="statement-statement-note-15-segment-information-financial-information-for-the-companys-reportable-segments-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-15-segment-information-sales-to-external-customers-and-longlived-assets-by-geographic-area-details" name="statement-statement-note-15-segment-information-sales-to-external-customers-and-longlived-assets-by-geographic-area-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-15-segment-information-tables" name="statement-statement-note-15-segment-information-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-3-prepaid-expenses-and-other-current-assets-summary-of-prepaid-expenses-and-other-current-assets-details" name="statement-statement-note-3-prepaid-expenses-and-other-current-assets-summary-of-prepaid-expenses-and-other-current-assets-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-3-prepaid-expenses-and-other-current-assets-tables" name="statement-statement-note-3-prepaid-expenses-and-other-current-assets-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-4-property-and-equipment-net-property-and-equipment-details" name="statement-statement-note-4-property-and-equipment-net-property-and-equipment-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-4-property-and-equipment-net-tables" name="statement-statement-note-4-property-and-equipment-net-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-5-other-intangible-assets-other-intangible-assets-details" name="statement-statement-note-5-other-intangible-assets-other-intangible-assets-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-5-other-intangible-assets-tables" name="statement-statement-note-5-other-intangible-assets-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-6-accrued-expenses-summary-of-accrued-expenses-details" name="statement-statement-note-6-accrued-expenses-summary-of-accrued-expenses-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-6-accrued-expenses-tables" name="statement-statement-note-6-accrued-expenses-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-7-income-taxes-components-of-the-provision-for-income-taxes-details" name="statement-statement-note-7-income-taxes-components-of-the-provision-for-income-taxes-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-7-income-taxes-income-before-income-taxes-from-domestic-and-foreign-operations-details" name="statement-statement-note-7-income-taxes-income-before-income-taxes-from-domestic-and-foreign-operations-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-7-income-taxes-open-tax-year-details" name="statement-statement-note-7-income-taxes-open-tax-year-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-7-income-taxes-reconciliation-between-the-statutory-federal-income-tax-rate-and-effective-income-tax-rate-details" name="statement-statement-note-7-income-taxes-reconciliation-between-the-statutory-federal-income-tax-rate-and-effective-income-tax-rate-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-7-income-taxes-reconciliation-between-the-statutory-federal-income-tax-rate-and-effective-income-tax-rate-details-parentheticals" name="statement-statement-note-7-income-taxes-reconciliation-between-the-statutory-federal-income-tax-rate-and-effective-income-tax-rate-details-parentheticals" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-7-income-taxes-reconciliation-of-unrecognized-tax-benefits-details" name="statement-statement-note-7-income-taxes-reconciliation-of-unrecognized-tax-benefits-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-7-income-taxes-tables" name="statement-statement-note-7-income-taxes-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-7-income-taxes-temporary-differences-that-gave-rise-to-deferred-tax-assets-and-liabilities-details" name="statement-statement-note-7-income-taxes-temporary-differences-that-gave-rise-to-deferred-tax-assets-and-liabilities-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-9-commitments-and-contingencies-future-minimum-lease-payments-details" name="statement-statement-note-9-commitments-and-contingencies-future-minimum-lease-payments-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-note-9-commitments-and-contingencies-tables" name="statement-statement-note-9-commitments-and-contingencies-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-schedule-ii-valuation-and-qualifying-accounts-summary-of-valuation-and-qualifying-accounts-details" name="statement-statement-schedule-ii-valuation-and-qualifying-accounts-summary-of-valuation-and-qualifying-accounts-details" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-schedule-ii-valuation-and-qualifying-accounts-tables" name="statement-statement-schedule-ii-valuation-and-qualifying-accounts-tables" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
  <xsd:element abstract="true" id="bbw_statement-statement-significant-accounting-policies-policies" name="statement-statement-significant-accounting-policies-policies" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
</xsd:schema>





