Company Profile




Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on including its online "Bear-Builder", the animated "Bear Builder 3D Workshop" and its age-gated adult-focused "Bear Cave". In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company's mission, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of $411.5 million in fiscal 2021.


Our competitive strengths include:

An exciting interactive shopping experience;

A broad and loyal guest base;

Strong merchandising expertise;

A high level of guest service through consistent execution;

An attractive store economic model; and

Highly experienced and disciplined management team.


Key Facts:

First Store Opened


World Bearquarters

St. Louis, Missouri


$411.5 million (FY 2021)

(as of Jan. 29, 2022)

1,000 full-time
2,700 regular part-time employees

Number of Stores
(as of Jan. 29, 2022)

346 corporately-managed locations, including 305 stores in the United States and Canada, 41 stores in the United Kingdom and Ireland, 61 locations operated through our “third-party retail” model in which we sell our products on a wholesale basis to other companies that then in turn execute our retail experience, and 72 franchised stores operating internationally, all under the Build-A-Bear Workshop brand.