Company Profile




Build-A-Bear® is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has over 400 stores worldwide where guests can create customizable furry friends, including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. In 2018, Build-A-Bear was named to the FORTUNE 100 Best Companies to Work For® list for the 10th year in a row. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $357.9 million in fiscal 2017.


Our competitive strengths include:

  • An exciting interactive shopping experience;
  • A broad and loyal guest base;
  • Strong merchandising expertise;
  • A high level of guest service through consistent execution;
  • An attractive store economic model; and
  • Highly experienced and disciplined management team.

Key Facts:

First Store Opened


World Bearquarters

St. Louis, Missouri


$357.9 million (FY 2017)

(as of Dec. 30, 2017)

1,000 full-time
3,200 regular part-time employees

Number of Stores
(as of Dec. 30, 2017)

  • 361 company-owned retail stores in the United States, United Kingdom, Canada, Republic of Ireland, Denmark and China.
  • 102 franchised retail stores in International locations – Australia, Germany, Mexico, South Africa, United Arab Emirates, Thailand, Turkey, Singapore, Kuwait, Qatar and Bahrain.