Company Profile

Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life” appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.com including its online “Bear-Builder” as well as the new “Bear Builder 3D Workshop”. In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company’s mission, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of $255.3 million in fiscal 2020. For more information, visit the Investor Relations section of buildabear.com.

Our competitive strengths include:

An exciting interactive shopping experience;

A broad and loyal guest base;

Strong merchandising expertise;

A high level of guest service through consistent execution;

An attractive store economic model; and

Highly experienced and disciplined management team.

Key Facts:

First Store Opened	1997
World Bearquarters	St. Louis, Missouri
Revenues	$338.5 million (FY 2020)
Employees (as of Jan. 30, 2021)	1,000 full-time 2,700 regular part-time employees
Number of Stores (as of Jan. 30, 2021)	354 corporately-managed locations, including 305 stores in the United States (“U.S.”) and Canada, 49 stores in the United Kingdom (“U.K.”) Ireland, and China and 71 franchised stores operating internationally under the Build-A-Bear Workshop brand.