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BUILD-A-BEAR LAUNCHES ITS FIRST ALPACA AND NEW LAVENDER AXOLOTL TRENDING ANIMALS NOW AVAILABLE AS FURRY FRIENDS
Online fan-favorite plush longhorn now available in stores while supplies last
Build-A-Bear continues to embrace trending animal with new plush alpaca, lavender axolotl and popular longhorn.
Alpacas, axolotls and longhorns are just a few of the animals that have gained popularity by the public and have gone viral in fan-based content. Following trends that capture the attention of its guests allows Build-A-Bear to meet the wishes of consumers and deliver some of the most requested plush friends. These hip animals are often found in social memes, home décor and featured on clothing and accessories, and now three more can be hugged and snuggled, available online and arriving in stores.
The Wooly Cute Alpaca provides guests the opportunity to make their own cute alpaca without the spitting! While often confused for a llama, the alpaca is a snuggly species all its own with its soft fleece fur and irresistibly cute face that is always smiling. Guests can personalize their alpaca with the Colorful Pom Pom Headband and Colorful Saddle and Cuffs accessories for added cuteness.
Axolotls are all the rage and have been a best seller at Build-A-Bear since the first one debuted in 2021. Now, for the first time, guests can own one in the popular spring lavender color. The new Lavender Axolotl has soft lavender fur, fuzzy gills and charmingly cute smile. Guests can make this snuggly salamander friend even more unique by personalizing with a selection of outfits, sounds, scents and accessories. This adorable amphibian, often nicknamed the "walking fish," is widely popular on social channels and in video games and fans love being able to create their own at Build-A-Bear.
Rounding out (or is it rounding up!) the three Spring animal releases is the Build-A-
Guests can visit www.buildabear.com to find these latest releases or use the Store Locator tool to find the nearest Build-A-Bear experience location. Everyone is invited to build one of these trendy plush and add a little more heart to their life, and maybe even create a social video or two.
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Jaime Ludwig, firstname.lastname@example.org