Coupon for Free Gift Redeemable at Build-A-Bear Workshop Stores
ST. LOUIS--(BUSINESS WIRE)--Sep. 30, 2009--
Build-A-Bear Workshop®, an interactive entertainment
retailer of customized stuffed animals, today announced that it will
continue its relationship with McDonald’s® Happy Meal®.
This program creates the third collection of mini-plush Build-A-Bear
Workshop furry friends with removable mix-and-match clothing. There is a
new mini-stuffed animal friend inside each McDonald's Happy Meal, a
coupon for a free gift redeemable at Build-A-Bear Workshop stores plus
unique codes redeemable for virtual gifts on buildabearville.com®
and McWorld® at happymeal.com
“We are pleased to continue to work with McDonald’s and to introduce our
third collection of mini-furry friends,” said Maxine Clark, Build-A-Bear
Workshop founder and chief executive bear. “This program provides a
truly interactive experience for young Guests as they continue their
friendship adventures online at buildabearville.com.”
From October 2 through October 22, young guests will receive one of six
Build-A-Bear Workshop mini-furry friends inside each McDonald's Happy
Meal, each with a trademark heart printed on the label, while supplies
last. Happy Meals also come with special offers including:
-
A coupon to receive a free mini Build-A-Bearville® Cub Condo®
house available at participating Build-A-Bear Workshop stores, while
supplies last. The mini Cub Condo also comes with a virtual code to
receive a free jump rope move at buildabearville.com for their online
character and virtual furry friend.
-
A code to receive a choice of six virtual gifts at buildabearville.com
and a virtual Build-A-Bear Workshop friend for tree houses at
happymeal.com. Also from October 2 through October 22, Ronald McDonald®
will make a guest appearance on The Chloe Show in Build-A-Bearville
and the Build-A-Bear Workshop huggable mascot, Bearemy, will make an
appearance in McWorld.
“Build-A-Bear Workshop represents the simple joy of being a child,” said
Kathy Pyle, senior director of family marketing, McDonald’s USA. “We are
pleased to partner with Build-A-Bear Workshop to offer kids and families
even more opportunities for fun.”
About Build-A-Bear Workshop
Build-A-Bear Workshop, Inc. is the leading and only global company that
offers an interactive make-your-own stuffed animal retail-entertainment
experience. Founded in 1997, the company and its franchisees currently
operate more than 400 Build-A-Bear Workshop stores worldwide,
including company-owned stores in the United States, Puerto Rico,
Canada, the United Kingdom, Ireland and France, and franchise stores in
Europe, Asia, Australia and Africa. In 2007, the interactive experience
was enhanced - all the way to CyBEAR™ space - with the launch
of buildabearville.com®, the company’s virtual world stuffed
with fun. The company was named to the 2009 FORTUNE 100 Best Companies
to Work For® list. Build-A-Bear Workshop (NYSE: BBW) posted
total revenue of $468 million in fiscal 2008. For more information, call
888.560.BEAR (2327) or visit the company’s award-winning Web site at www.buildabear.com.
Parental permission may be required to access buildabearville.com. Visit
buildabearville.com for details.
About McDonald’s
McDonald’s USA, LLC, is the leading foodservice provider in the United
States serving a variety of wholesome foods made from quality
ingredients to millions of customers every day. More than 80 percent of
McDonald’s 13,700 U.S. restaurants are independently owned and operated
by local franchisees. For more information about McDonald’s visit www.mcdonalds.com
or log on at any of the 11,000 Wi-Fi enabled McDonald’s U.S. restaurants.
While supplies last at participating McDonald's. Ask about our special
toys for children under 3. (C) 2009 McDonald's.
TRADEMARKS
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full Name:
Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Source: Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc.
Jill Saunders, 314-423-8000 ext. 5293
314-422-4523
(cell)
jills@buildabear.com
or
Shannon
Lammert, 314-423-8000 ext. 5379
314-556-8841 (cell)
shannonl@buildabear.com
