Press Release

• Second quarter consolidated comparable store sales increase 8.7%
• Retail gross margin expands 450 basis points to 43.5% from 39.0% in the 2014 second quarter
• First six months net income rises by $5.5 million to $6.2 million

ST. LOUIS--(BUSINESS WIRE)--Aug. 6, 2015-- Build-A-Bear Workshop, Inc. (NYSE:BBW) today reported results for the 2015 second quarter and twenty-six weeks ended July 4, 2015.

Second Quarter Fiscal 2015 Highlights (13 weeks ended July 4, 2015, compared to the 13 weeks ended June 28, 2014):

• Consolidated net retail sales increased to $80.3 million compared to $75.4 million in the 2014 second quarter driven by improved comparable stores sales, partially offset by a $1.6 million negative impact of foreign exchange;
• Consolidated comparable store sales increased 8.7% and included a 6.5% increase in North America and an 18.2% increase in Europe. Second quarter 2015 comparable store sales are compared to the thirteen-week period ended July 5, 2014;
• Retail gross margin expanded 450 basis points to 43.5% from 39.0% in the 2014 second quarter;
• Pre-tax loss was $438,000, a $3.5 million improvement from the 2014 second quarter; and
• Net loss was $628,000, or $0.04 per share, a $3.7 million improvement from a net loss of $4.3 million, or $0.25 per share in the 2014 second quarter.

Sharon Price John, Build-A-Bear Workshop’s Chief Executive Officer commented, “The disciplined management of our business combined with the successful execution of our stated strategy drove strong sales growth and improved profitability for the second quarter, marking our tenth consecutive quarter of enhanced operating performance. We delivered positive comparable store sales across geographies, increased retail gross margin and achieved $6.6 million in pre-tax profit at the halfway point of the year, the highest level since 2007, giving us solid momentum going into the back half. We also opened the first store in our new design as well as our first store in a true outlet concept as we continue to update and evolve our real estate portfolio.

“We remain focused on our goal of sustained profitable growth with the ongoing execution of our initiatives to make continuous improvement throughout the business while establishing the foundation for strategic expansion,” concluded Ms. John.

Additional Second Quarter Fiscal 2015 Highlights (13 weeks ended July 4, 2015, compared to the 13 weeks ended June 28, 2014):

• Total revenues increased to $81.0 million compared to $76.2 million in the 2014 second quarter, driven by improved comparable stores sales, partially offset by a $1.6 million negative impact of foreign exchange;
• Consolidated e-commerce sales rose 11.4% excluding the impact of foreign exchange;
• Selling, general and administrative expense (“SG&A”) totaled $35.9 million, or 44.4% of total revenues compared to $34.0 million, or 44.6% of total revenues in the 2014 second quarter; and
• Adjusted net loss was $0.9 million or $0.05 per share, an improvement from an adjusted net loss of $4.1 million, or $0.24 per share in the 2014 second quarter. (See Reconciliation of Net Income (Loss) to Adjusted Net Income (Loss).)

First Six Months Fiscal 2015 Highlights (26 weeks ended July 4, 2015, compared to the 26 weeks ended June 28, 2014):

• Total revenues were $174.4 million compared to $174.2 million in the first six months of 2014;
• Consolidated net retail sales were $171.9 million, compared to $172.2 million in the first six months of 2014, as improved comparable stores sales were offset by the negative impact of the one-week calendar shift due to the 53rd week in fiscal 2014 and a $3.5 million dollar negative foreign exchange impact. Excluding the impact of foreign exchange, net retail sales increased 1.9% compared to the first six months of 2014;
• Consolidated comparable store sales increased 5.0% and included a 2.7% increase in North America and a 15.7% increase in Europe. Comparable store sales for the first six months of 2015 are compared to the twenty-six week period ended July 5, 2014;
• Consolidated e-commerce sales rose 9.9% excluding the impact of foreign exchange;
• Retail gross margin expanded 360 basis points to 45.2% from 41.6% in the first six months of 2014;
• SG&A was $73.2 million, or 42.0% of total revenues compared to $71.8 million, or 41.2% of total revenues in the first six months of 2014;
• Pre-tax income was $6.6 million, an improvement from $1.3 million in the first six months of 2014;
• Net income was $6.2 million or $0.35 per diluted share, an improvement from $722,000, or $0.04 per diluted share in the first six months of 2014; and
• Adjusted net income was $7.1 million or $0.41 per diluted share, an improvement from $1.0 million, or $0.06 per diluted share in the first six months of 2014. (See Reconciliation of Net Income (Loss) to Adjusted Net Income (Loss).)

Store Activity

During the quarter, the Company closed four stores and opened two to end the period with 315 company-owned stores, including 255 in North America and 60 in Europe. The Company’s international franchisees ended the 2015 second quarter with 67 stores in 12 countries.

Balance Sheet

The Company ended the 2015 second quarter with cash and cash equivalents totaling $41.8 million and no borrowings under its revolving credit facility. Total inventory at quarter end was $50.4 million. Inventory per square foot increased 17.5% versus a 6.7% decrease at the end of the second quarter of the prior year.

In 2015, the Company continues to expect capital expenditures to be between $20 million and $25 million to support the refresh and opening of stores, as well as investment in infrastructure. Depreciation and amortization is expected to be between $16 million and $18 million.

Share Repurchase Activity

During the second quarter the Company repurchased approximately 373,000 shares of its common stock for an aggregate amount of $6.2 million, leaving approximately $800,000 available under the $10 million share repurchase program that was adopted by the Company’s Board of Directors in February 2015.

On July 7, 2015, the Board adopted a new repurchase program, which authorizes the Company to repurchase an incremental $10 million of its common stock.

2015 Key Strategic Objectives:

To increase shareholder value, the Company expects to continue to execute its “MORE x 4” strategic plan which includes continuous improvement and strategic expansion initiatives in four areas with the progress outlined below:

Expanding into More Places

The Company intends to continue to improve its real estate model by strategically evolving its store portfolio to align with market trends while selectively opening new locations and systematically refreshing its store base. To this end, the Company opened the first store in its new design in Salt Lake City, Utah which was developed to increase productivity, optimize space and update the brand look. In addition, the Company recently opened its first store in an outlet format in Rehoboth Beach, Delaware and plans to add an additional six outlet stores in North America and Europe in the back half of the year. The Company also advanced its strategy to add non-traditional stores with its ongoing partnership with Macy’s and expects to add at least six shop-in-shops for the holiday season.

The Company expects to strategically expand its international presence by leveraging the improving strength in its company-owned stores to restructure and extend its international footprint. Select international franchisees have started to apply the Company’s successful real estate approach including opening pop up stores and adding shop-in-shops with key partners and are expected to open between ten and fifteen non-traditional stores in fiscal 2015.

Targeting More People

The Company intends to have continuous growth in its business with the core three to twelve year-old consumer segment which represents a majority of current revenue. The Company will focus on initiatives that drive trial and increase repeat visits with an evolved segmentation, product development and marketing strategy. The Company successfully reached its older girl segment with the launch of its new proprietary Promise Pets collection, expanded its offering to boys with additional products from Marvel’s Avengers and introduced a line of Minions in conjunction with Universal Studio’s film release which appealed across all consumer segments.

The Company expects to strategically grow sales to consumers over twelve years-old with a focus on key categories including gift-giving, affinity and collectibles. This consumer segment currently represents over 20% of sales and has a tendency to over-index on less price-sensitive “gift-able” and on-line purchases. Therefore, the Company intends to leverage its e-commerce business to efficiently target these consumers. In the quarter, in advance of the introduction of the Company’s Star Wars collection, it offered on-line exclusive pre-sale of select products targeting the over-twelve affinity segment.

Developing More Products

The Company intends to make continuous improvements to its products by developing high impact product stories coupled with integrated marketing programs that tend to garner higher price points, drive add-on purchases and create “play beyond the plush”. In conjunction with the successful launch of its proprietary Promise Pets collection, the Company introduced a mobile app that allows the child to virtually bring their furry friend to life and enhances overall brand engagement. Since its launch, users have engaged in over 350,000 play sessions.

The Company also plans to strategically expand its presence and create new revenue and profit streams by launching an out-bound licensing program to leverage its strong brand equity. Out-bound licensing will enable the Company to extend its brand reach with new offerings in relevant categories and will provide consumers with “products beyond the plush”. To this end, the Company has completed agreements in several categories including confections, snack food, e-cards and premium children’s apparel.

Driving More Profitability

The Company intends to make continuing improvements in its value engineering initiatives to further enhance product margins while implementing new systems that should facilitate sales growth, increase efficiency and improve long term profitability. Through these efforts, the Company delivered pre-tax income of $6.6 million for the first six months of fiscal 2015, an increase of $5.3 million over the prior year, driven by a 360 basis point improvement in retail gross margin and an increase in consolidated comparable store sales of 5.0% for the first half of the year.

The Company expects to strategically expand its profitability by prioritizing incremental growth initiatives, like those discussed above, that leverage existing infrastructure, are primarily royalty-based, and/or allow for discrete pricing and are therefore comparatively margin-accretive.

Today’s Conference Call Webcast

Build-A-Bear Workshop will host a live Internet webcast of its quarterly investor conference call at 9 a.m. ET today. The audio broadcast may be accessed at the Company’s investor relations Web site, http://IR.buildabear.com. The call is expected to conclude by 10 a.m. ET.

A replay of the conference call webcast will be available in the investor relations Web site for one year. A telephone replay will be available beginning at approximately 12 p.m. ET on August 6, 2015, until 12 a.m. ET on August 6, 2016. The telephone replay is available by calling (858) 384-5517. The access code is 13614494.

About Build-A-Bear Workshop, Inc.:

Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and Denmark, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. The Company was named to the FORTUNE 100 Best Companies to Work For list for the seventh year in a row in 2015. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $392.4 million in fiscal 2014. For more information, call 888.560.BEAR (2327) or visit the Investor Relations section of its Web site at buildabear.com.

Forward-Looking Statements:

This press release contains forward looking statements that involve risks and uncertainties and the Company’s actual results may differ materially from the results discussed in the forward-looking statements. These risks and uncertainties include, without limitation, those detailed under the caption “Risk Factors” in the Company’s annual report on Form 10-K for the year ended January 3, 2015, as filed with the SEC, and the following:

• general global economic conditions may deteriorate, which could lead to disproportionately reduced consumer demand for our products, which represent relatively discretionary spending;
• customer traffic may decrease in the shopping malls where we are located, on which we depend to attract guests to our stores;
• we may be unable to generate interest in and demand for our interactive retail experience, or to identify and respond to consumer preferences in a timely fashion;
• our marketing and on-line initiatives may not be effective in generating sufficient levels of brand awareness and guest traffic;
• we may improperly obtain or be unable to adequately protect customer information in violation of privacy or security laws or customer expectations;
• we may be unable to generate comparable store sales growth;
• we may be unable to effectively operate or manage the overall portfolio of our company-owned stores;
• we may be unable to renew or replace our store leases, or enter into leases for new stores on favorable terms or in favorable locations, or may violate the terms of our current leases;
• we may not be able to operate our international company-owned profitably;
• the availability and costs of our products could be adversely affected by risks associated with international manufacturing and trade, including foreign currency fluctuation;
• our products could become subject to recalls or product liability claims that could adversely impact our financial performance and harm our reputation among consumers;
• we may lose key personnel, be unable to hire qualified additional personnel, or experience turnover of our management team;
• we are susceptible to disruption in our inventory flow due to our reliance on a few vendors;
• we may be unable to effectively manage our international franchises or laws relating to those franchises may change;
• we may fail to renew, register or otherwise protect our trademarks or other intellectual property;
• we are subject to risks associated with technology and digital operations;
• we may suffer negative publicity or be sued due to violations of labor laws or unethical practices by manufacturers of our merchandise;
• we may be unable to operate our company-owned distribution center efficiently or our third-party distribution center providers may perform poorly;
• high petroleum products prices could increase our inventory transportation costs and adversely affect our profitability;
• our plans to leverage the Build-A-Bear brand to drive strategic expansion may not be successful;
• our market share could be adversely affected by a significant, or increased, number of competitors;
• we may suffer negative publicity or negative sales if the non-proprietary toy products we sell in our stores do not meet our quality or sales expectations;
• poor global economic conditions could have a material adverse effect on our liquidity and capital resources;
• fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline; and
• we may be unable to repurchase shares of our common stock at the times or in the amounts we currently anticipate or the results of the share repurchase program may not be as beneficial as we currently anticipate.

All other brand names, product names, or trademarks belong to their respective holders.

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Source: Build-A-Bear Workshop, Inc.

Investors:
Build-A-Bear Workshop
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