Press Release
DE-LIVER SOME LOVE WITH KEEGAN'S WISH FROG FROM BUILD-A-BEAR
Keegan began his day with Bear Builder Training and received the first ever tour of Build-A-Bear's new World Bearquarters in downtown
Designed by Keegan himself, Keegan's Wish Frog has emerald green fur to match the liver cancer ribbon and a yellow belly and eyes to represent the jaundice many liver cancer patients experience. The frog also features the green liver cancer awareness ribbon on its left paw pad and dark green 'liver spots' along its back. The fabric was hand-picked by Keegan to resemble a comforting blanket. "I wanted something that you can physically have in your hand and that people can relate to my situation but also can enjoy for themselves," Keegan said during his visit.
"We were so honored when we learned about Keegan's wish to design a special furry friend with Build-A-Bear. To be a part of someone's wish in such a significant and meaningful way meant so much to our entire team," said
"We are so thankful for our partners at
Keegan also designed two liver cancer awareness t-shirts to accompany his Wish Frog. DeLIVER some love by dressing your furry friend in a t-shirt featuring the green liver cancer awareness ribbon. Or choose the "Storm clouds and 'liver' linings" tee; the liver on this t-shirt includes a silver lining as a symbol of hope for those impacted by liver cancer.
While most wish kids overcome their illnesses, Keegan lost his battle with liver cancer—but not before he was able to see his vision come to life. "For someone to find a little bit of hope or a little bit of community by seeing this frog, really it's all about connecting with that inner child," Keegan said when he made his visit to the company's headquarters. "Making this wish—yes, it is my wish and yes, it is about liver cancer awareness—but also making it bigger than that. It's endlessly beautiful."
Keegan's wish has helped to create a legacy of everlasting hope for children with critical illnesses. In honor of Keegan's Wish Frog and his Make-A-Wish experience,
Product images can be found here.
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ABOUT
Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.com including its online "Bear-Builder" as well as the new "
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SOURCE
Emily Fuhrman, pr@buildabear.com