Press Release
Iconic Character Bluey Makes Debut at Build-A-Bear Workshop
Bring Bluey Fun to Life with Exclusive Make-Your-Own Plush and Fun New Accessories
Guests can visit participating Build-A-Bear Workshops or shop online starting today at Bluey Plush & Stuffed Animals | Build-A-Bear® (buildabear.com) to get their hands on the lovable Bluey and Bingo plush. The Bluey Build-A-Bear collection includes a make-your-own Bluey that features her name on the left paw pad, as well as Bluey's little sister, Bingo. Guests can accessorize their new companions with Granny Janet and Granny Rita costumes, in addition to a sleeper and t-shirt, or add the iconic Bluey theme song or character phrases to their plush. Bluey and Bingo are set for endless adventures and fun with guests, whether embarking on a game of "Grannies" or just providing a snuggly companion. With an existing waitlist of nearly 50,000 names, the initial Bluey collection is expected to sell out quickly.
"Building on our history of iconic licensed partnerships and our commitment to raising the bar on branded collaborations, we are thrilled to expand our relationship with
Jointly commissioned by ABC Children's and BBC Studios Kids & Family, Bluey is produced by the multiple Emmy®
*Source:
About Build-A-Bear®
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life" where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world's biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Social drives digital presence with over 6.5 billion social video views in 2023, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
About
About Bluey
Bluey follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.
Bluey is created and written by
View original content to download multimedia:https://www.prnewswire.com/news-releases/iconic-character-bluey-makes-debut-at-build-a-bear-workshop-302259073.html
SOURCE
pr@buildabear.com