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babwi_10q-063012.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 10-Q

(Mark One)

x	Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the quarterly period ended June 30, 2012

¨	Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the transition period from to

Commission file number: 001-32320

BUILD-A-BEAR WORKSHOP, INC.

(Exact Name of Registrant as Specified in Its Charter)


Delaware	43-1883836
(State or Other Jurisdiction of Incorporation or Organization)	(IRS Employer Identification No.)

1954 Innerbelt Business Center Drive St. Louis, Missouri	63114
(Address of Principal Executive Offices)	(Zip Code)

(314) 423-8000

(Registrant’s Telephone Number, Including Area Code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):


Large accelerated filer ¨	Accelerated filer x

Non-accelerated filer ¨	Smaller reporting company ¨
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

As of August 6, 2012, there were 17,382,913 issued and outstanding shares of the registrant’s common stock.

BUILD-A-BEAR WORKSHOP, INC.

INDEX TO FORM 10-Q

	Page

Part I Financial Information

Item 1.	Financial Statements (Unaudited)
	Consolidated Balance Sheets	3
	Consolidated Statements of Operations and Comprehensive Income	4
	Consolidated Statements of Cash Flows	5
	Notes to Consolidated Financial Statements	6

Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	11

Item 3.	Quantitative and Qualitative Disclosures About Market Risk	20

Item 4.	Controls and Procedures	20

Part II Other Information

Item 1A.	Risk Factors	21
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	21
Item 6.	Exhibits	22

Signatures		23

PART I-FINANCIAL INFORMATION

Item 1. Financial Statements

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Dollars in thousands, except share and per share data)

	June 30, 2012			December 31, 2011			July 2, 2011
	(Unaudited)						(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	26,450		$	46,367		$	34,742
Inventories		47,029			51,860			46,156
Receivables		4,935			7,878			4,606
Prepaid expenses and other current assets		13,604			17,854			22,580
Deferred tax assets		469			419			7,585
Total current assets		92,487			124,378			115,669

Property and equipment, net of accumulated depreciation of $181,892, $175,018 and $173,418, respectively		73,518			77,445			81,225
Goodwill		32,643			32,306			33,542
Other intangible assets, net		595			655			1,043
Other assets, net		6,704			6,787			15,070
Total Assets	$	205,947		$	241,571		$	246,549

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable	$	24,253		$	41,032		$	33,280
Accrued expenses		7,227			12,128			6,818
Gift cards and customer deposits		22,848			28,323			23,487
Deferred revenue		5,568			5,285			6,852
Total current liabilities		59,896			86,768			70,437

Deferred franchise revenue		1,301			1,436			1,571
Deferred rent		22,075			23,867			26,606
Other liabilities		257			257			375

Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at June 30, 2012, December 31, 2011 and July 2, 2011		-			-			-
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 17,386,393, 17,405,270 and 19,198,941 shares, respectively		174			174			192
Additional paid-in capital		66,060			65,402			72,979
Accumulated other comprehensive loss		(9,082	)		(10,165	)		(7,580	)
Retained earnings		65,266			73,832			81,969
Total stockholders' equity		122,418			129,243			147,560
Total Liabilities and Stockholders' Equity	$	205,947		$	241,571		$	246,549

See accompanying notes to condensed consolidated financial statements.

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(Dollars in thousands, except share and per share data)

	Thirteen weeks ended						Twenty-six weeks ended
	June 30, 2012			July 2, 2011			June 30, 2012			July 2, 2011

Revenues:
Net retail sales	$	78,989		$	80,391		$	174,189		$	174,550
Commercial revenue		705			736			1,081			1,841
Franchise fees		716			714			1,513			1,440
Total revenues		80,410			81,841			176,783			177,831

Costs and expenses:
Cost of merchandise sold		51,704			51,926			109,170			110,151
Selling, general and administrative		37,075			40,685			77,201			81,996
Interest expense (income), net		(63	)		(105	)		(149	)		(1	)
Total costs and expenses		88,716			92,506			186,222			192,146

Loss before income taxes		(8,306	)		(10,665	)		(9,439	)		(14,315	)
Income tax benefit		(755	)		(3,990	)		(871	)		(5,388	)
Net loss	$	(7,551	)	$	(6,675	)	$	(8,568	)	$	(8,927	)

Loss per common share:
Basic	$	(0.46	)	$	(0.37	)	$	(0.53	)	$	(0.50	)
Diluted	$	(0.46	)	$	(0.37	)	$	(0.53	)	$	(0.50	)

Shares used in computing common per share amounts:
Basic		16,458,889			17,839,349			16,248,884			17,964,763
Diluted		16,458,889			17,839,349			16,248,884			17,964,763

Comprehensive income	$	(8,944	)	$	(6,653	)	$	(7,485	)	$	(6,547	)

See accompanying notes to condensed consolidated financial statements.

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(Dollars in thousands)

	Twenty-six weeks ended
	June 30, 2012			July 2, 2011

Cash flows from operating activities:
Net loss	$	(8,568	)	$	(8,927	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		10,636			12,730
Stock-based compensation		2,013			2,389
Deferred taxes		(740	)		294
Loss from investment in affiliate		475			-
Excess tax benefit from share-based payments		-			(297	)
Impairment of store assets		191			-
Trade credit utilization		198			151
Loss on disposal of property and equipment		352			310
Change in assets and liabilities:
Inventories		4,889			540
Receivables		2,959			3,350
Prepaid expenses and other assets		1,479			(4,078	)
Accounts payable and accrued expenses		(21,677	)		(11,824	)
Gift cards and customer deposits		(1,820	)		(5,462	)
Deferred revenue		149			37
Lease related liabilities		(5,506	)		(2,100	)
Net cash used in operating activities		(14,970	)		(12,887	)
Cash flows from investing activities:
Purchases of property and equipment		(8,011	)		(5,998	)
Purchases of other assets and other intangible assets		(293	)		(139	)
Purchases of short term investments		-			(3,115	)
Proceeds from sale or maturitiy of short term investments		2,647			2,076
Investment in unconsolidated affiliate		(475	)		-
Cash used in investing activities		(6,132	)		(7,176	)
Cash flows from financing activities:
Exercise of employee stock options and employee stock purchases		-			56
Excess tax benefit from share-based payments		-			297
Purchases of Company's common stock		-			(5,073	)
Cash used in financing activities		-			(4,720	)
Effect of exchange rates on cash		1,185			770
Net decrease in cash and cash equivalents		(19,917	)		(24,013	)
Cash and cash equivalents, beginning of period		46,367			58,755
Cash and cash equivalents, end of period	$	26,450		$	34,742

See accompanying notes to condensed consolidated financial statements.

Notes to Condensed Consolidated Financial Statements

1. Basis of Presentation

The condensed consolidated financial statements included herein are unaudited and have been prepared by Build-A-Bear Workshop, Inc. and its subsidiaries (collectively, the Company) pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (SEC). Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles (GAAP) have been condensed or omitted pursuant to such rules and regulations. The condensed consolidated balance sheet of the Company as of December 31, 2011 was derived from the Company’s audited consolidated balance sheet as of that date. All other condensed consolidated financial statements contained herein are unaudited and reflect all adjustments which are, in the opinion of management, necessary to summarize fairly the financial position of the Company and the results of the Company’s operations and cash flows for the periods presented. All of these adjustments are of a normal recurring nature. All significant intercompany balances and transactions have been eliminated in consolidation. As a toy retailer, the Company’s sales are highest in the fourth quarter, followed by the first quarter. The timing of holidays and school vacations can impact quarterly results. Because of the seasonal nature of the Company’s operations, results of operations of any single reporting period should not be considered as indicative of results for a full year. These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements for the fiscal year ended December 31, 2011 included in the Company’s annual report on Form 10-K filed with the SEC on March 15, 2012.

Certain reclassifications of prior year amounts have been made to conform to the current year presentation.

On January 1, 2012, the Company adopted new accounting guidance with regard to the presentation and disclosure of comprehensive income in accordance with Accounting Standards Update 2011-5 and 2011-12. The adoption of this guidance impacted only the presentation and disclosure of comprehensive income.

2. Prepaid Expenses and Other Assets

Prepaid expenses and other current assets consist of the following (in thousands):

	June 30, 2012		December 31, 2011		July 2, 2011
Prepaid rent	$	8,038	$	7,745	$	8,016
Prepaid income taxes		692		1,970		6,732
Short-term investments		-		2,619		2,901
Other		4,874		5,520		4,931
	$	13,604	$	17,854	$	22,580

3. Goodwill

Goodwill is accounted for in accordance with Financial Accounting Standards Board Accounting Standards Codification (ASC) Section 350-20 and is reported as a component of the Company’s retail segment. The following table summarizes the changes in goodwill for the twenty-six weeks ended June 30, 2012 (in thousands):

Balance as of December 31, 2011	$	32,306
Effect of foreign currency translation		337
Balance as of June 30, 2012	$	32,643

Goodwill is not subject to amortization and is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired. This testing requires comparison of carrying values to fair values, and when appropriate, the carrying value of impaired assets is reduced to fair value. Goodwill will be tested for impairment no later than December 29, 2012.

4. Stock-based Compensation

The following table is a summary of the balances and activity for restricted stock and stock options for the twenty-six weeks ended June 30, 2012:

	Restricted Stock			Options
Outstanding, December 31, 2011		1,438,131			1,210,816
Granted		274,088			228
Vested		(744,672	)		—
Exercised		—			—
Forfeited		(44,164	)		(26,855	)
Canceled or expired		—			—
Outstanding, June 30, 2012		923,383			1,184,189

For the thirteen and twenty-six weeks ended June 30, 2012, selling, general and administrative expense includes $ 1.0 million and $2.1 million, respectively, of stock-based compensation expense. For the thirteen and twenty-six weeks ended July 2, 2011, selling, general and administrative expense includes $1.1 million and $2.4 million, respectively, of stock-based compensation expense. As of June 30, 2012, there was $6.2 million of total unrecognized compensation expense related to nonvested restricted stock and option awards which is expected to be recognized over a weighted-average period of 1.6 years.

The total fair value of shares vested during the twenty-six weeks ended June 30, 2012 and July 2, 2011 was $4.0 million and $2.0 million, respectively.

5. Earnings per Share

The Company uses the two-class method to compute basic and diluted earnings per common share. In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in losses of the Company. The following table sets forth the computation of basic and diluted loss per share (in thousands, except share and per share data):

	Thirteen weeks ended						Twenty-six weeks ended
	June 30, 2012			July 2, 2011			June 30, 2012			July 2, 2011

NUMERATOR:
Net loss before allocation of earnings to participating securities	$	(7,551	)	$	(6,675	)	$	(8,568	)	$	(8,927	)
Less: Earnings allocated to participating securities		-			-			-			-
Net loss after allocation of earnings to participating securities	$	(7,551	)	$	(6,675	)	$	(8,568	)	$	(8,927	)

DENOMINATOR:
Weighted average number of common shares outstanding - basic		16,458,889			17,839,349			16,248,884			17,964,763
Dilutive effect of share-based awards:		-			-			-			-
Weighted average number of common shares outstanding - dilutive		16,458,889			17,839,349			16,248,884			17,964,763
Basic loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders:	$	(0.46	)	$	(0.37	)	$	(0.53	)	$	(0.50	)
Diluted loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.46	)	$	(0.37	)	$	(0.53	)	$	(0.50	)

Due to the net loss for the thirteen and twenty-six week periods ended June 30, 2012 and July 2, 2011, the denominator for diluted earnings per common share is the same as the denominator for basic earnings per common share for those periods because the inclusion of stock options and unvested restricted shares would be anti-dilutive.

6. Comprehensive Loss

The difference between comprehensive income or loss and net income or loss results from foreign currency translation adjustments on the balance sheets of subsidiaries whose functional currency is not the US Dollar.

7. Segment Information

The Company’s operations are conducted through three operating segments consisting of retail, commercial and international franchising. The retail segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom and Ireland and other retail delivery operations, including the Company’s web store, pop-up stores and non-traditional store locations such as baseball ballparks. The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for third party use and wholesale activities. The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Europe, outside of the United Kingdom and Ireland, Asia, Australia, the Middle East, Africa, Mexico and South America. The operating segments have discrete sources of revenue, different capital structures and different cost structures. These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities. Accordingly, the Company has determined that each of its operating segments represent one reportable segment. The reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.

Following is a summary of the financial information for the Company’s reportable segments (in thousands):

	Retail			Commercial		International Franchising		Total
Thirteen weeks ended June 30, 2012
Net sales to external customers	$	78,989		$	705	$	716	$	80,410
Income (loss) before income taxes		(8,973	)		314		353		(8,306	)
Capital expenditures, net		4,492			-		33		4,525
Depreciation and amortization		5,228			-		45		5,273
Thirteen weeks ended July 2, 2011
Net sales to external customers	$	80,391		$	736	$	714	$	81,841
Income (loss) before income taxes		(11,435	)		401		369		(10,665	)
Capital expenditures, net		3,786			-		29		3,815
Depreciation and amortization		6,136			-		70		6,206

Twenty-six weeks ended June 30, 2012
Net sales to external customers	$	174,189		$	1,081	$	1,513	$	176,783
Income (loss) before income taxes		(10,438	)		235		764		(9,439	)
Capital expenditures, net		8,257			-		47		8,304
Depreciation and amortization		10,547			-		89		10,636
Twenty-six weeks ended July 2, 2011
Net sales to external customers	$	174,550		$	1,841	$	1,440	$	177,831
Income (loss) before income taxes		(15,820	)		811		694		(14,315	)
Capital expenditures, net		6,074			-		63		6,137
Depreciation and amortization		12,604			-		126		12,730

Total Assets as of:
June 30, 2012	$	193,660		$	9,609	$	2,678	$	205,947
July 2, 2011	$	234,125		$	9,566	$	2,858	$	246,549

The Company’s reportable segments are primarily determined by the types of products and services that they offer. Each reportable segment may operate in many geographic areas. The Company allocates revenues to geographic areas based on the location of the customer or franchisee. The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

	North America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended June 30, 2012
Net sales to external customers	$	65,411	$	14,575	$	424	$	80,410
Property and equipment, net		62,672		10,846		-		73,518
Thirteen weeks ended July 2, 2011
Net sales to external customers	$	67,406	$	13,976	$	459	$	81,841
Property and equipment, net		69,879		11,346		-		81,225

Twenty-six weeks ended June 30, 2012
Net sales to external customers	$	145,611	$	30,285	$	887	$	176,783
Property and equipment, net		62,672		10,846		-		73,518
Twenty-six weeks ended July 2, 2011
Net sales to external customers	$	146,679	$	30,224	$	929	$	177,831
Property and equipment, net		69,879		11,346		-		81,225

For purposes of this table only:

(1) North America includes the United States, Canada, Puerto Rico and franchise business in Mexico

(2) Europe includes the United Kingdom, Ireland and franchise businesses in Europe

(3) Other includes franchise businesses outside of the North America and Europe

8. Contingencies

In the normal course of business, the Company is subject to regular examination by various taxing authorities for years not closed by the statute of limitations, including an ongoing customs audit in the United Kingdom in which the Company is contesting audit findings. The Company accrues a liability for this type of contingency when it believes that it is both probable that a liability has been incurred and that it can reasonably estimate the amount of the loss. The Company believes that the ultimate outcome of these matters will not have a material adverse impact on the results of operation, liquidity or financial position of the Company. However, if one or more of these examinations has an unfavorable resolution, it is possible that the results of operation, liquidity or financial position of the Company could be materially affected in any particular period.

9. Subsequent Event

On July 26, 2012, the Company announced that it had amended its existing bank line of credit with U.S. Bank, National Association as of June 30, 2012. The amendment decreased the minimum tangible net worth covenant as of the end of the second and third fiscal quarters of 2012. Except for this change, the terms and conditions of the line of credit remain unchanged. The Company does not currently have any outstanding borrowings under the line of credit and is currently in compliance with all of the covenants. The current agreement expires on December 31, 2013.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Cautionary Notice Regarding Forward-Looking Statements

This report includes statements of our expectations, intentions, plans and beliefs that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements relate to future events or our future financial performance in Management’s Discussion and Analysis of Financial Condition and Results of Operations. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology.

Without limiting the foregoing, all statements relating to our future sales and operating results, anticipated store locations and capital expenditures, future cash flows and share repurchases, and sources of funding are forward-looking statements and speak only as of the date of this report. These forward-looking statements are based on numerous assumptions that we believe are reasonable, but are subject to a wide range of uncertainties and business risks and actual results may differ materially from those discussed in these statements. Among the factors that could cause actual results to differ materially are:

●

general global economic conditions may continue to deteriorate, which could lead to disproportionately reduced consumer demand for our products, which represent relatively discretionary spending;

●

customer traffic may decrease in the shopping malls where we are located, on which we depend to attract guests to our stores;

●

we may be unable to generate interest in and demand for our interactive retail experience, or to identify and respond to consumer preferences in a timely fashion;

●

our marketing and on-line initiatives may not be effective in generating sufficient levels of brand awareness and guest traffic; we may be unable to generate comparable store sales growth;

●

we may be unable to effectively operate or manage the overall portfolio of our company-owned stores;

●

we may be unable to renew or replace our store leases, or enter into leases for new stores on favorable terms or in favorable locations, or may violate the terms of our current leases;

●

the availability and costs of our products could be adversely affected by risks associated with international manufacturing and trade, including foreign currency fluctuation;

●

our products could become subject to recalls or product liability claims that could adversely impact our financial performance and harm our reputation among consumers;

●

we are susceptible to disruption in our inventory flow due to our reliance on a few vendors;

●

high petroleum products prices could increase our inventory transportation costs and adversely affect our profitability;

●

we may not be able to operate our company-owned stores in the United Kingdom and Ireland profitably;

●

we may be unable to effectively manage our international franchises or laws relating to those franchises may change;

●

we may improperly obtain or be unable to adequately protect customer information in violation of privacy or security laws or customer expectations;

●

we may suffer negative publicity or be sued due to violations of labor laws or unethical practices by manufacturers of our merchandise;

●

we may suffer negative publicity or negative sales if the non-proprietary toy products we sell in our stores do not meet our quality or sales expectations;

●

we may lose key personnel, be unable to hire qualified additional personnel, or experience turnover of our management team;

●

we may be unable to operate our company-owned distribution center efficiently or our third-party distribution center providers may perform poorly;

●

our market share could be adversely affected by a significant, or increased, number of competitors;

●

we may fail to renew, register or otherwise protect our trademarks or other intellectual property;

●

poor global economic conditions could have a material adverse effect on our liquidity and capital resources;

●

we may have disputes with, or be sued by, third parties for infringement or misappropriation of their proprietary rights;

●

fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline; and

●

we may be unable to repurchase shares of our common stock at the times or in the amounts we currently anticipate or the results of the share repurchase program may not be as beneficial as we currently anticipate.

When considering these forward-looking statements, you should keep in mind the cautionary statements in this document and in our other Securities and Exchange Commission (SEC) filings, including the more detailed discussion of these factors, as well as other factors that could affect our results, contained in Item 1A. “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2011. These forward-looking statements speak only as of the date on which such statements were made, and we undertake no obligation to update these statements except as required by federal securities laws.

Overview

We are the leading, and only international, company providing a “make your own stuffed animal” interactive entertainment experience under the Build-A-Bear Workshop brand, in which our guests stuff, fluff, dress, accessorize and name their own teddy bears and other stuffed animals. Our concept, which we developed primarily for mall-based retailing, capitalizes on what we believe is the relatively untapped demand for experience-based shopping as well as the widespread appeal of stuffed animals. The Build-A-Bear Workshop experience appeals to a broad range of age groups and demographics, including children, teens, their parents and grandparents.

As of June 30, 2012, we operated 287 stores in the United States, Canada, and Puerto Rico, 58 stores in the United Kingdom and Ireland, and had 84 franchised stores operating internationally under the Build-A-Bear Workshop brand. In addition to our stores, we market our products and build our brand through our websites, which simulate our interactive shopping experience, as well as non-traditional store locations in three Major League Baseball® parks, one zoo, one science center, an airport and a hospital. Temporary stores and seasonal locations, such as ballparks and zoos, are excluded from our store count.

We operate in three reportable segments (retail, commercial and international franchising) that share the same infrastructure, including management, systems, merchandising and marketing, and generate revenues as follows:

●

Company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom, and Ireland, all non-traditional store locations and e-commerce websites or “webstores”;

●

Transactions with other business partners, mainly comprised of licensing our intellectual property, including entertainment properties, for third-party use and wholesale product sales; and

●

International stores operated under franchise agreements.

Selected financial data attributable to each segment for the thirteen and twenty-six weeks ended June 30, 2012 and July 2, 2011 are set forth in the notes to our condensed consolidated financial statements included elsewhere in this quarterly report on Form 10-Q.

We use comparable store sales as one of the performance measures for our business. Comparable store sales percentage changes are based on net retail sales, excluding our webstore and temporary, seasonal and event-based locations. Stores are considered comparable beginning in their thirteenth full month of operation. Stores with relocations or remodels that result in a significant change in square footage are excluded from the comparable stores sales calculation until the thirteenth full month of operation after the change. The percentage change in comparable store sales for the periods presented below is as follows:

	Thirteen Weeks Ended						Twenty-Six Weeks Ended
	June 30, 2012			July 2, 2011			June 30, 2012			July 2, 2011

North America		(1.8	)%		8.3	%		1.1	%		(2.0	)%
Europe		(1.3	)%		1.3	%		(6.0	)%		(1.7	)%
Consolidated		(1.7	)%		7.1	%		(0.1	)%		(2.0	)%

We believe the changes in comparable store sales for the periods presented are primarily attributable to the following factors:

●

In North America, we believe that an earlier Easter and the corresponding shift in school breaks had a negative impact on the 2012 second quarter;

●

For the first twenty-six weeks of fiscal 2012, we increased average transaction value through higher redemption rates of our holiday gift cards and through a promotion in the United States with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and

●

In the United Kingdom, we believe the negative economic conditions contributed to a continued decline in consumer sentiment and a corresponding decline in spending that negatively impacted our comparable store sales.

The Company is working improve comparable store sales with the following key initiatives:

●

We are aggressively working to increase store traffic and the destination appeal of our stores by enhancing our experience with a new store design and we are working to increase productivity and profitability of our existing stores through strategic closures, primarily in multi-store markets where we expect to transfer a portion of the closed stores sales to remaining stores in the market, and relocation of select other stores with a reduction in square footage thereby increasing their performance;

●

We intend to increase shopping frequency by increasing new guest traffic to our stores by rebalancing our marketing message to include both product and brand, and by refreshing our loyalty program to increase retention; and

●

We are reinforcing Build-A-Bear Workshop as a top destination for gifts, including the gift of experience with our gift cards.

Stores

Company-owned:

As of June 30, 2012, we operated 285 traditional stores and 11 non-traditional stores (such as ballparks, zoo, airport, hospital and temporary stores) in United States, Canada and Puerto Rico (collectively, North America) and 58 traditional stores in the United Kingdom and Ireland (collectively, Europe). The table below sets forth the number of Build-A-Bear Workshop company-owned stores for the periods presented:

	2012
	Twenty-Six Weeks Ended June 30, 2012									Fifty-two Weeks ended December 29, 2012 - Projected
	December 31, 2011		Opened		Closed			June 30, 2012		December 31, 2011		Opened		Closed			December 29, 2012
North America
Traditional		287		1		(3	)		285		287		2		(6	)		283
Non-traditional		11		1		(1	)		11		11		1		(4	)		8
		298		2		(4	)		296		298		3		(10	)		291

Europe		58		-		-			58		58		2		-			60
Total		356		2		(4	)		354		356		5		(10	)		351

		2011
	Twenty-Six Weeks Ended July 2, 2011									Fifty-two Weeks Ended December 31, 2011
	January 1, 2011		Opened		Closed			July 2, 2011		January 1, 2011		Opened		Closed			December 31, 2011
North America
Traditional		290		-		(2	)		288		290		2		(5	)		287
Non-traditional		15		1		(3	)		13		15		2		(6	)		11
		305		1		(5	)		301		305		4		(11	)		298

Europe		54		-		(1	)		53		54		5		(1	)		58
Total		359		1		(6	)		354		359		9		(12	)		356

Our long term store real estate goal is to bring our stores back to best in class productivity and profitability. Today we believe that the optimal number of Build-A-Bear Workshop stores in North America is between 225 to 250 and approximately 70 in the United Kingdom and Ireland for a total of 295 to 320 stores. We expect to reach this level within the next three to five years with the majority of the store closures coming in North America in fiscal 2013 and 2014.

Integral to the success of this strategy is the opening of our new store design which gives certain stores flagship status and maximizes productivity in the market. The new design merges Build-A-Bear Workshop’s iconic hands-on bear-making process with the power of technology to provide a new, highly interactive experience for our guests. In fiscal 2012, we plan to open six of these stores beginning in September; one will be a new store and five stores will be remodels of existing locations. This new store will replace another store in the same market that is scheduled to close later in 2012. Successful aspects of the new design will be expanded and leveraged across future relocations and remodels as part of our market optimization plan. In 2012, we have also opened one traditional store and one non-traditional store in North America. The traditional store is a reopening in a mall that had been closed since 2010 due to flooding. We will open two more traditional stores in the UK in the second half of 2012.

We have been aggressively renegotiating rents and executing short term extensions to line up lease dates within markets as part of an overall strategic plan to optimize our store locations and market positioning. As part of this strategy, we will continue to close underperforming stores in conjunction with natural lease expirations and kick out clauses, primarily in multi-store markets. In these markets, we currently expect to maintain 20% to 30% of the sales from closing stores by transferring customers to other locations in the same market. In fiscal 2011, we closed 12 stores, and in fiscal 2012, we anticipate closing ten stores, including non-traditional store locations. As a result, at the end of fiscal 2012, we anticipate that we will have 343 traditional stores, 283 in North America and 60 in Europe and eight non-traditional stores. In in the first half of 2013, we currently plan to close an additional 15 traditional stores in North America.

International Franchise Locations:

Our first franchised location opened in November 2003. The number of international, franchised stores for the periods presented below can be summarized as follows:

	Twenty-Six Weeks Ended
	June 30, 2012			July 2, 2011
Beginning of period		79			63
Opened		6			10
Closed		(1	)		(3	)
End of period		84			70

As of June 30, 2012, we had master franchise agreements, which typically grant franchise rights for a particular country or countries, covering an aggregate of 16 countries. In the ordinary course of business, we anticipate signing additional master franchise agreements in the future and terminating other such agreements. We expect our current and future franchisees to open ten to twelve stores in fiscal 2012, net of closures. We believe there is a market potential for approximately 300 franchised stores outside of the United States, Canada, Puerto Rico, the United Kingdom and Ireland.

Results of Operations

The following table sets forth, for the periods indicated, selected statement of income data expressed as a percentage of total revenues, except where otherwise indicated:

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	Thirteen weeks ended						Twenty-six weeks ended
	June 30, 2012			July 2, 2011			June 30, 2012			July 2, 2011
Revenues:
Net retail sales		98.2	%		98.2	%		98.5	%		98.2	%
Commercial revenue		0.9			0.9			0.6			1.0
Franchise fees		0.9			0.9			0.9			0.8
Total revenues		100.0			100.0			100.0			100.0

Costs and expenses:
Cost of merchandise sold (1)		64.9			64.0			62.3			62.4
Selling, general and administrative		46.1			49.7			43.7			46.1
Interest expense (income), net		(0.1	)		(0.1	)		(0.1	)		(0.0	)
Total costs and expenses		110.3			113.0			105.3			108.0

Income (loss) before income taxes		(10.3	)		(13.0	)		(5.3	)		(8.0	)
Income tax (benefit) expense		(0.9	)		(4.9	)		(0.5	)		(3.0	)
Net income (loss)		(9.4	)%		(8.2	)%		(4.8	)%		(5.0	)%


Retail Gross Margin % (2)		35.0	%		35.8	%		37.7	%		37.4	%

(1)	Cost of merchandise sold is expressed as a percentage of net retail sales and commercial revenue.

(2)

Retail gross margin represents net retail sales less cost of retail merchandise sold, which excludes cost of wholesale merchandise sold. Retail gross margin was $27.7 million and $65.7 million for the thirteen and twenty-six weeks ended June 30, 2012, respectively, and $28.8 million and $65.4 million for the thirteen and twenty-six weeks ended July 2, 2011, respectively. Retail gross margin percentage represents retail gross margin divided by net retail sales.

Thirteen weeks ended June 30, 2012 compared to thirteen weeks ended July 2, 2011

Total revenues. Total revenues were $80.4 million for the thirteen weeks ended June 30, 2012 compared to $81.8 million for the thirteen weeks ended July 2, 2011, a decrease of $1.4 million, or 1.7%. Net retail sales were $79.0 million for the thirteen weeks ended June 30, 2012 compared to $80.4 million for the thirteen weeks ended July 2, 2011, a decrease of $1.4 million, or 1.7%. This decrease was primarily attributable to a $1.3 million decrease in comparable store sales and a $1.2 million decline in sales from non-comparable store locations, primarily closures and relocations. This was partially offset by a $1.5 million increase in sales from new stores and a $0.2 million increase in sales from pop-up and other non-store locations. Other changes in net retail sales, which included the impact of foreign currency, totaled $0.6 million.

We believe the decrease in comparable store sales was attributed primarily to the following factors:

●

In North America, we believe that an earlier Easter and the corresponding shift in school breaks had a negative impact on the 2012 second quarter;

●

In the 2012 second quarter, we increased average transaction value through higher redemption rates of our holiday gift cards and through a promotion in the United States with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and

●

Commercial revenue was $0.7 million for the thirteen weeks ended June 30, 2012 and July 2, 2011. Revenue from franchise fees was also $0.7 million for the thirteen weeks ended June 30, 2012 and July 2, 2011.

Gross margin. Total gross margin was $28.0 million for the thirteen weeks ended June 30, 2012, compared to $29.2 million for the thirteen weeks ended July 2, 2011, a decrease of $1.2 million, or 4.1%. Retail gross margin was $27.7 million for the thirteen weeks ended June 30, 2012 compared to $28.8 million for the thirteen weeks ended July 2, 2011, a decrease of $1.1 million, or 3.9%. As a percentage of net retail sales, retail gross margin decreased to 35.0% for the thirteen weeks ended June 30, 2012 from 35.8% for the thirteen weeks ended July 2, 2011. This 80 basis points as a percentage of net retail sales (bps) decrease was primarily attributable to 130 bps decline in merchandise margin, resulting primarily from promotional activity to sell through the inventory of certain seasonal product and 30 bps of deleverage on fixed occupancy costs. The declines were partially offset by improvements of 40 bps in warehousing and distribution and 40 bps in packaging and other buying.

Selling, general and administrative. Selling, general and administrative expenses were $37.1 million for the thirteen weeks ended June 30, 2012 as compared to $40.7 million for the thirteen weeks ended July 2, 2011, a decrease of $3.6 million, or 8.9%. As a percentage of total revenues, selling, general and administrative expenses decreased to 46.1% for the thirteen weeks ended June 30, 2012 as compared to 49.7% for the thirteen weeks ended July 2, 2011, a decrease of 360 bps. The dollar decrease was primarily attributable to lower store payroll costs and other operational cost savings resulting from our cost reduction efforts, partially offset by higher incentive compensation. Advertising expenses also decreased in the quarter as the majority of the expenditures for Easter shifted to the first quarter in 2012. The 2011 second quarter included $1.5 million in consulting costs related to the cost reduction project. Excluding these costs, selling, general and administrative expenses as a percent of revenue decreased 180 bps, primarily due to the overall decrease in expenses.

Interest expense (income), net. Interest income, net of interest expense, was $63,000 for the thirteen weeks ended June 30, 2012 as compared to $105,000 for the thirteen weeks ended July 2, 2011.

Provision for income taxes. The income tax benefit was $0.8 million for the thirteen weeks ended June 30, 2012 as compared to the income tax benefit of $4.0 million for the thirteen weeks ended July 2, 2011. The effective tax rate was 9.1% for the thirteen weeks ended June 30, 2012 compared to 37.4% for the thirteen weeks ended July 2, 2011. The decrease in the effective tax rate was primarily attributable to the fluctuation in the valuation allowance recorded in the 2012 second quarter on the US deferred tax assets.

Twenty-six weeks ended June 30, 2012 compared to twenty-six weeks ended July 2, 2011

Total revenues. Total revenues were $176.8 million for the twenty-six weeks ended June 30, 2012 compared to $177.8 million for the twenty-six weeks ended July 2, 2011. Net retail sales were $174.2 million for the twenty-six weeks ended June 30, 2012 compared to $174.6 million for the twenty-six weeks ended July 2, 2011, a decrease of $0.4 million, or 0.2%. This decrease was primarily attributable to a $1.1 million decline in sales from non-comparable store locations, primarily closures and relocations, a $0.8 million decrease in sales from pop-up and other non-store locations and a $0.2 million decrease in comparable store sales. These were partially offset by a $2.8 million increase in sales from new stores. Other changes in net retail sales, which included the impact of foreign currency, totaled $1.1 million.

We believe our comparable store sales were impacted by the following factors:

●

Commercial revenue was $1.1 million for the twenty-six weeks ended June 30, 2012 compared to $1.8 million for the twenty-six weeks ended July 2, 2011. This decrease of $0.8 million was primarily due to an overall decrease in licensing activity in fiscal 2012. Revenue from franchise fees increased to $1.5 million for the twenty-six weeks ended June 30, 2012 from $1.4 million for the twenty-six weeks ended July 2, 2011, an increase of $0.1 million.

Gross margin. Total gross margin decreased to $66.1 million for the twenty-six weeks ended June 30, 2012 from $66.2 million for the twenty-six weeks ended July 2, 2011, a decrease of $0.1 million, or 0.2%. Retail gross margin increased to $65.7 million for the twenty-six weeks ended June 30, 2012 from $65.4 million for the twenty-six weeks ended July 2, 2011, an increase of $0.3 million, or 0.5%. As a percentage of net retail sales, retail gross margin increased to 37.7% for the twenty-six weeks ended June 30, 2012 from 37.4% for the twenty-six weeks ended July 2, 2011. This 30 bps increase resulted primarily from a 50 bps improvement in warehousing and distribution, a 40 bps improvement resulting from reduced packaging and other buying costs and in 20 bps increase in leverage occupancy costs partially offset by a decrease in merchandise margin resulting primarily from increased promotional activity and higher product costs.

Selling, general and administrative. Selling, general and administrative expenses were $77.2 million for the twenty-six weeks ended June 30, 2012 as compared to $82.0 million for the twenty-six weeks ended July 2, 2011, a decrease of $4.8 million, or 5.8%. As a percentage of total revenues, selling, general and administrative expenses decreased to 43.7% for the twenty-six weeks ended June 30, 2012 as compared to 46.1% for the twenty-six weeks ended July 2, 2011, a decrease of 240 bps. The dollar decrease was primarily attributable to lower store payroll costs and other operational cost savings resulting from our cost reduction efforts, partially offset by increased incentive compensation. Advertising expenses also decreased in the first half of 2012 as the timing of expenditures will be more heavily weighted in the fourth quarter in 2012. The first half of 2011 included $3.0 million in consulting costs related to the cost reduction project. Excluding these costs, selling, general and administrative expenses as a percent of revenue decreased 70 bps, primarily due to the overall decrease in expenses.

Interest expense (income), net. Interest income, net of interest expense, was $149,000 for the twenty-six weeks ended June 30, 2012 as compared to $1,000 for the twenty-six weeks ended July 2, 2011. The first half of 2011 was negatively impacted by interest costs related to a sales and use tax audit.

Provision for income taxes. The income tax benefit was $0.9 million for the twenty-six weeks ended June 30, 2012 as compared to the income tax benefit of $5.4 million for the twenty-six weeks ended July 2, 2011. The effective tax rate was 9.2% for the twenty-six weeks ended June 30, 2012 compared to 37.6% for the twenty-six weeks ended July 2, 2011. The decrease in the effective tax rate was primarily attributable to the fluctuation in the valuation allowance recorded in the first twenty-six weeks of 2012 on the US deferred tax assets.

Seasonality and Quarterly Results

Our operating results for one period may not be indicative of results for other periods, and may fluctuate significantly because of a variety of factors, including, but not limited to: (1) changes in general economic conditions and consumer spending patterns; (2) increases or decreases in our comparable store sales; (3) fluctuations in the profitability of our stores; (4) changes in foreign currency exchange rates; (5) the timing and frequency of our marketing initiatives, including national media and other public relations events; (6) the timing of our store openings and closings and related expenses; (7) changes in consumer preferences; (8) the effectiveness of our inventory management; (9) the actions of our competitors or mall anchors and co-tenants; (10) seasonal shopping patterns and holiday and vacation schedules; and (11) weather conditions.

The timing of store openings, closures and remodels may result in fluctuations in quarterly results as a result of the revenues and expenses associated with each store location. We typically incur most preopening costs for a new store in the three months immediately preceding the store’s opening. Expenses related to store closings are typically incurred in stages: when the decision is made to close the store, when the closure is communicated to store associates and at the time of closure.

As a toy retailer, our sales are highest in our fourth quarter, followed by the first quarter. The timing of holidays and school vacations can impact our quarterly results. We cannot ensure that this will continue to be the case. In addition, for accounting purposes, the quarters of each fiscal year consist of 13 weeks, although we will have a 14-week quarter approximately once every six years. The 2008 fiscal fourth quarter had 14 weeks.

Liquidity and Capital Resources

Our cash requirements are primarily for the opening of new stores, information systems, including Web site enhancements and maintenance and working capital. Historically, we have been able to meet these requirements through cash flow provided by operations. In the past, we have also generated capital from the sale and issuance of our securities to private investors and through our initial public offering, and our revolving line of credit.

Operating Activities. Cash used in operating activities was $15.0 million for the twenty-six weeks ended June 30, 2012 as compared with $12.9 million for the twenty-six weeks ended July 2, 2011, an increase of $2.1 million. Generally, changes in cash from operating activities are driven by changes in net income or loss and changes in operating assets and liabilities. In 2012, the use of cash resulting from the change in operating assets and liabilities decreased as compared to the year ago period, driven primarily by decreases and accounts payable and accrued expenses, partially offset by decreases in inventory. In 2011, the use of cash was driven primarily by decreases in accounts payable and accrued expenses and increases in receivables, partially offset by decreases in inventory.

Investing Activities. Cash used in investing activities was $6.1 million for the twenty-six weeks ended June 30, 2012 as compared to $7.2 million for the twenty-six weeks ended July 2, 2011, a decrease of $1.0 million. Cash used in investing activities during the twenty-six weeks ended June 30, 2012 primarily related to construction costs for new and remodeled stores, investments in central office information technology systems and the acquisition of trademarks and other intellectual property, offset by the maturity of short-term investments. Cash used in investing activities during the twenty-six weeks ended July 2, 2011 primarily related to investments in central office information technology systems and new store construction costs as well as the purchase of short term investments, net of maturities.

Financing Activities. Cash used in financing activities was $-0- in the twenty-six weeks ended June 30, 2012 and $4.7 million in the twenty-six weeks ended July 2, 2011, which consisted primarily of cash used for repurchases of the Company’s common stock. No borrowings were made under our line of credit in either the twenty-six weeks ended June 30, 2012 or July 2, 2011.

Capital Resources. As of June 30, 2012, we had a consolidated cash balance of $26.5 million, the majority of which was held outside of the United States. We also have a line of credit, which we can use to finance capital expenditures and working capital needs throughout the year. The credit agreement is with U.S. Bank, National Association and was amended effective June 30, 2012 to decrease the minimum tangible net worth covenant as of the end of the second and third fiscal quarters of 2012. Except for this change, the terms and conditions of the line of credit remain unchanged.

The bank line continues to provide availability of $40 million for the first half of the fiscal year and a seasonal overline of $50 million. The seasonal overline is in effect from July 1 to December 31 each year. Borrowings under the credit agreement are secured by our assets and a pledge of 65% of our ownership interest in our foreign subsidiaries. The credit agreement expires on December 31, 2013 and contains various restrictions on indebtedness, liens, guarantees, redemptions, mergers, acquisitions or sale of assets, loans, transactions with affiliates and investments. It also prohibits us from declaring dividends without the bank’s prior consent, unless such payment of dividends would not violate any terms of the credit agreement. We are also prohibited from repurchasing shares of our common stock unless such repurchase of shares would not violate any terms of the credit agreement; we may not use the proceeds of the line of credit to repurchase shares. Borrowings bear interest at LIBOR plus 1.8%. Financial covenants include maintaining a minimum tangible net worth, maintaining a minimum fixed charge coverage ratio (as defined in the credit agreement) and not exceeding a maximum funded debt to earnings before interest, depreciation and amortization ratio. As of June 30, 2012: (i) we were in compliance with these covenants; (ii) there were no borrowings under our line of credit; (iii) there was a standby letter of credit of approximately $1.1 million outstanding under the credit agreement; and (iv) there was approximately $38.9 million available for borrowing under the line of credit.

Most of our retail stores are located within shopping malls and all are operated under leases classified as operating leases. Our leases in North America typically have a ten-year term and contain provisions for base rent plus percentage rent based on defined sales levels. Many of the leases contain a provision whereby either we or the landlord may terminate the lease after a certain time, typically in the third to fourth year of the lease, if a certain minimum sales volume is not achieved. In addition, some of these leases contain various restrictions relating to change of control of our company. Our leases also subject us to risks relating to compliance with changing mall rules and the exercise of discretion by our landlords on various matters, including rights of termination in some cases.

Our leases in the U.K. and Ireland typically have terms of 10 to 15 years and generally contain a provision whereby every fifth year the rental rate can be adjusted to reflect the current market rates. The leases typically provide the lessee with the first right for renewal at the end of the lease. We may also be required to make deposits and rent guarantees to secure new leases as we relocate existing stores and open new stores. Real estate taxes also change according to government time schedules to reflect current market rental rates for the locations we lease. Rents are charged quarterly and paid in advance.

In fiscal 2012, we expect to spend a total of $20 to $23 million on capital expenditures. Capital spending through the twenty-six weeks ended June 30, 2012 totaled $8.3 million, on track with our full year plans. Capital spending in fiscal 2012 is primarily for the remodeling of approximately 15 stores and opening of five new stores, with six of these stores in our new design and the continued installation and upgrades of central office information technology systems.

We believe that cash generated from operations and available borrowings under our credit agreement will be sufficient to fund our working capital and other cash flow requirements for the near future. Our credit agreement expires on December 31, 2013.

On February 20, 2007, we announced that our board of directors had authorized a $25 million share repurchase program of our outstanding common stock. On March 10, 2008, we announced an expansion of our share repurchase program to $50 million. On February 23, 2012, we announced that our share repurchase program had been extended to March 31, 2013. We currently intend to purchase up to an aggregate of $50 million of our common stock in the open market (including through 10b5-1 plans), through privately negotiated transactions or through an accelerated repurchase transaction. The primary source of funding for the program is expected to be cash on hand. The timing and amount of share repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors. The program does not require us to repurchase any specific number of shares and may be modified, suspended or terminated at any time without prior notice. Shares repurchased under the program are subsequently retired. As of August 6, 2012, approximately 5.5 million shares at an average price of $7.47 per share have been repurchased under this program for an aggregate amount of $41.3 million, leaving $8.7 million of availability under the program.

Off-Balance Sheet Arrangements

We hold a minority interest in Ridemakerz, which is accounted for under the equity method. In 2006, we granted a put option to a group of investors for 1.25 million common units at an exercise price of $0.50 per unit. As previously disclosed in our annual report on Form 10-K as filed with the SEC on March 15, 2012, the put option on all 1.25 million shares was exercised on February 13, 2012. As of June 30, 2012, the book value of our investment in Ridemakerz had been reduced to zero. We still retain an ownership interest of approximately 25%. Under the current agreements, we may, at our option, own up to approximately 33% of fully diluted equity in Ridemakerz. We have no material remaining obligations under the current agreements related to our interest in Ridemakerz.

Critical Accounting Estimates

The preparation of financial statements in conformity with U.S. GAAP requires the appropriate application of certain accounting policies, which require us to make estimates and assumptions about future events and their impact on amounts reported in our financial statements and related notes. Since future events and their impact cannot be determined with certainty, the actual results will inevitably differ from our estimates. Such differences could be material to the financial statements.

We believe the application of accounting policies, and the estimates inherently required therein, are reasonable. These accounting policies and estimates, including those related to inventory, long-lived assets, goodwill and revenue recognition, are reevaluated on an ongoing basis, and adjustments are made when facts and circumstances dictate a change. Historically, we have found our application of accounting policies to be appropriate, and actual results have not differed materially from those determined using necessary estimates.

Our critical accounting policies and estimates are discussed in and should be read in conjunction with our annual report on Form 10-K, as filed with the SEC on March 15, 2012, which includes audited consolidated financial statements for our 2011, 2010 and 2009 fiscal years. There have been no material changes to the critical accounting estimates disclosed in the 2011 Form 10-K, except as follows:

In February 2012, we refreshed our Stuff Fur Stuff program. Changes included earlier point expiration and more frequent awards in North America. We also introduced reward certificates in the United Kingdom. These changes added additional elements to the estimate, but the calculation will continue to use similar inputs and historical data to those described in the Form 10-K. While these changes did not have a material net impact to the reserve in the current period, any one of the new or changed elements could have a material effect in future periods. We will continue to evaluate point accumulation and redemption patterns as trends develop over time.

Recent Accounting Pronouncements

There are no new accounting pronouncements for which adoption is expected to have a material effect on the Company’s financial statements in future accounting periods.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Our market risks relate primarily to changes in interest rates, and we bear this risk in two specific ways. First, our revolving credit facility carries a variable interest rate that is tied to market indices and, therefore, our results of operations and our cash flows can be impacted by changes in interest rates. Outstanding balances under our credit facility bear interest at LIBOR plus 1.8%. We had no borrowings outstanding during the first half of fiscal 2012. Accordingly, a 100 basis point change in interest rates would result in no material change to our annual interest expense. The second component of interest rate risk involves the investment of excess cash in short term, investment grade interest-bearing securities. These investments are considered to be cash equivalents or short-term investments, based on their original maturity and are classified accordingly on our balance sheet. If there are changes in interest rates, those changes would affect the investment income we earn on these investments and, therefore, impact our cash flows and results of operations.

We conduct operations in various countries, which expose us to changes in foreign exchange rates. The financial results of our foreign subsidiaries and franchisees may be materially impacted by exposure to fluctuating exchange rates. Reported sales, costs and expenses at our foreign subsidiaries, when translated into U.S. dollars for financial reporting purposes, can fluctuate due to exchange rate movement. While exchange rate fluctuations can have a material impact on reported revenues, costs and expenses, and earnings, this impact is principally the result of the translation effect and does not materially impact our short-term cash flows.

Although we enter into a significant amount of purchase obligations outside of the U.S., these obligations are settled primarily in U.S. dollars and, therefore, we believe we have only minimal exposure at present to foreign currency exchange risks for our purchase obligations. Historically, we have not hedged our currency risk and do not currently anticipate doing so in the future.

We do not engage in financial transactions for trading or speculative purposes.

Item 4. Controls and Procedures.

Disclosure Controls and Procedures. The Company’s management, with the participation of the Company’s Chief Executive Bear and Chief Operations and Financial Bear, has evaluated the effectiveness of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the Exchange Act)), as of the end of the period covered by this report. Our disclosure controls are designed to provide reasonable assurance of achieving their objectives and based on the aforementioned evaluation, the Company’s management, including the Chief Executive Bear and Chief Operations and Financial Bear, have concluded that the Company’s disclosure controls and procedures were effective at the reasonable assurance level as of June 30, 2012, the end of the period covered by this quarterly report.

It should be noted that our management, including the Chief Executive Bear and the Chief Operations and Financial Bear, does not expect that the Company’s disclosure controls and procedures or internal controls will prevent all error and all fraud. A control system, no matter how well conceived or operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Changes in Internal Control Over Financial Reporting. The Company’s management, with the participation of the Company’s Chief Executive Bear and Chief Operations and Financial Bear, also conducted an evaluation of the Company’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) to determine whether any changes occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting. Based on that evaluation, there has been no such change during the period covered by this report.

PART II – OTHER INFORMATION

Item 1A. Risk Factors

There have been no material changes to our Risk Factors as disclosed in our Annual Report on Form 10-K for the year ended December 31, 2011 as filed with the SEC on March 15, 2012.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

ISSUER PURCHASES OF EQUITY SECURITIES

Period	(a) Total Number of Shares (or Units) Purchased (1)		(b) Average Price Paid Per Share (or Unit)		(c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs (2)		(d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) the May Yet Be Purchased Under the Plans or Programs
Apr. 1, 2012 – Apr. 28, 2012		60	$	5.27		-	$	8,711,999
Apr. 29, 2012 – May 26, 2012		206	$	4.89		-	$	8,711,999
May 28, 2012 – Jun. 30, 2012		-	$	-		-	$	8,711,999
Total		266	$	4.98		-

(1)

Includes shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted shares which vested during the applicable period. Our equity incentive plans provide that the value of shares delivered to us to pay the withheld to cover tax obligations is calculated at the closing trading price of our common stock on the date the relevant transaction occurs.

(2)

On February 23, 2012, we announced the further extension of our $50 million share repurchase program of our outstanding common stock until March 31, 2013. The program was authorized by our board of directors. Purchases may be made in the open market or in privately negotiated transactions, with the level and timing of activity depending on market conditions, applicable regulatory requirements, and other factors. Purchase activity may be increased, decreased or discontinued at any time without notice. Shares purchased under the program are subsequently retired.

Item 6. Exhibits

The following is a list of exhibits filed as a part of the quarterly report on Form 10-Q:

Exhibit No.		Description

2.1		Agreement and Plan of Merger dated April 3, 2000 between Build-A-Bear Workshop, L.L.C. and the Registrant (incorporated by reference from Exhibit 2.1 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

3.1		Third Amended and Restated Certificate of Incorporation (incorporated by reference from Exhibit 3.1 of our Current Report on Form 8-K, filed on November 11, 2004)

3.2		Amended and Restated Bylaws (incorporated by reference from Exhibit 3.4 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

4.1		Specimen Stock Certificate (incorporated by reference from Exhibit 4.1 to Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

10.1		Tenth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers and U.S. Bank National Association, as Lender, entered into effective as of June 30, 2012 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on July 26, 2012)

31.1		Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Bear)

31.2		Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Operations and Financial Bear)

32.1		Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Bear)

32.2		Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Operations and Financial Bear)

101.INS		XBRL Instance

101.SCH		XBRL Extension Schema

101.CAL		XBRL Extension Calculation

101.DEF		XBRL Extension Definition

101.LAB		XBRL Extension Label

101.PRE		XBRL Extension Presentation

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: August 9, 2012

	BUILD-A-BEAR WORKSHOP, INC.
	(Registrant)

	By:	/s/ Maxine Clark
		Maxine Clark
		Chief Executive Bear
		(on behalf of the registrant and as principal executive officer)

	By:	/s/ Tina Klocke
		Tina Klocke
		Chief Operations and Financial Bear, Treasurer and Secretary (on behalf of the registrant and as principal financial officer)

ex31-1.htm

Exhibit 31.1

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

AND RULE 13a-14(a) OF

THE SECURITIES EXCHANGE ACT OF 1934

I, Maxine Clark, certify that:

I have reviewed this quarterly report on Form 10-Q of Build-A-Bear Workshop, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

		/s/ Maxine Clark
		Maxine Clark
		Chief Executive Bear
		(on behalf of the registrant and as principal executive officer)

Date: August 9, 2012

ex31-2.htm

Exhibit 31.2

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

AND RULE 13a-14(a) OF

THE SECURITIES EXCHANGE ACT OF 1934

I, Tina Klocke, certify that:

I have reviewed this quarterly report on Form 10-Q of Build-A-Bear Workshop, Inc.;

(a)

(b)

(c)

(d)

(a)

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

		/s/ Tina Klocke
		Tina Klocke
		Chief Operations and Financial Bear, Treasurer and Secretary (on behalf of the registrant and as principal financial officer)

Date: August 9, 2012

ex32-1.htm

Exhibit 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of Build-A-Bear Workshop, Inc. (the “Company”) on Form 10-Q for the period ended June 30, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Maxine Clark, Chairman of the Board and Chief Executive Bear of the Company, certify, to the best of my knowledge, pursuant to Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

		/s/ Maxine Clark
		Maxine Clark
		Chief Executive Bear
		(on behalf of the registrant and as principal executive officer)

Date: August 9, 2012

ex32-2.htm

Exhibit 32.2

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of Build-A-Bear Workshop, Inc. (the “Company”) on Form 10-Q for the period ended June 30, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Tina Klocke, Chief Operations and Financial Bear, Treasurer and Secretary of the Company, certify, to the best of my knowledge, pursuant to Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

		/s/ Tina Klocke
		Tina Klocke
		Chief Operations and Financial Bear, Treasurer and Secretary (on behalf of the registrant and as principal financial officer)

Date: August 9, 2012